Job Description

About Our Client: Founded in 2020, the company is a digital platform in the spirituality and wellness sector, offering tailored apps to help users with personal growth and well-being. It combines technology with traditional practices to deliver engaging content and experiences that drive long-term user retention. The brand aims to cater to individuals seeking high-quality and authentic devotional products, blending traditional craftsmanship with modern convenience.: Creative DirectorLocation: BangaloreExperience: 5-10 yearsQualification: Bachelor's degree in advertising, fine art, design, or a related field (Master's degree preferred).About the role: We're seeking a Creative Director to lead and innovate creative strategies across both performance and brand marketing. You'll experiment, refine, and scale creative approaches that drive user engagement and deliver business impact, ensuring a cohesive narrative across all platforms.Key Responsibilities:Creative Leadership:- Conceive and implement innovative concepts, guidelines, and strategies for brand campaigns, social media, and content initiatives.- Drive the creative direction across various touchpoints, ensuring consistency with company's brand identity and spiritual ethos.Team Management:- Lead, inspire, and manage a team of designers, copywriters, and content creators to deliver impactful work.- Facilitate brainstorming sessions to foster fresh and relevant ideas aligned with our audience and brand goals.- Mentor and guide team members, nurturing their professional growth and skill development.Project Oversight:- Oversee the end-to-end execution of creative projects, from ideation to completion, ensuring high-quality output.- Review, refine, and approve creative materials such as advertisements, videos, social media posts, and app assets.- Collaborate with marketing and product teams to align creative strategies with business objectives.Performance Analysis:- Monitor the effectiveness of creative campaigns and initiatives.- Provide actionable insights and propose improvements for future projects.Requirements:- Proven experience in a similar role within the brand or digital space.- Hands-on expertise in marketing, graphic design, brand storytelling, and the creative process.- Proficiency in design tools like Adobe Photoshop, Illustrator, InDesign, and video editing software.- Strong understanding of Indian spirituality, culture, and festivals is highly desirable.- Excellent leadership, organisational, and project management skills.- Outstanding interpersonal and communication abilities to collaborate across teams. (ref:updazz.com)