Job Description

Soulworks Media is looking for a Senior Graphic Designer & Video Editor to join our creative agency driving the creative vision and design strategy across our portfolio of brands. The ideal candidate will have a strong mix of conceptual thinking, brand design expertise, and performance-focused creativity. You will play a key role in shaping brand narratives, leading visual execution, and ensuring design excellence that supports marketing and business objectives.

Key Responsibilities

1. Creative Direction & Execution

Lead the ideation, design, and execution of high-impact creatives across digital channels including websites, social media, emailers, ads, and landing pages for multiple D2C brands.

Translate brand goals and marketing briefs into visually compelling, conversion-driven assets that resonate with the target audience.

Work closely with the team to set and maintain the visual tone and design language for all vertical brands.

2. Strategic Design & Brand Storytelling

Collaborate with marketing strategists, performance teams, and content creators to conceptualize campaigns that balance creativity with performance outcomes.

Develop and evolve brand identities, ensuring each brand under the vertical has a distinct, consistent, and scalable visual presence.

3. Brand Consistency & Visual Excellence

Uphold brand guidelines across all digital assets and ensure visual cohesion across various marketing touchpoints.

4. Mentorship & Collaboration

Guide and mentor junior designers in the D2C team, providing constructive feedback and creative direction to elevate the overall quality of work.

Partner with copywriters & social media executives to deliver unified, impactful campaigns.

5. Trend Awareness & Innovation

Stay current with the latest design trends, consumer behavior insights, and platform updates relevant to D2C marketing.

Experiment with new design techniques, motion graphics, and formats to keep creative output fresh and competitive.

Educational Qualifications

Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field.

Key Skills & Requirements

4-5 years of professional experience in graphic design

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premier Pro, After Effects) and familiarity with Canva. Experience in video editing is a MUST.

Strong communication, project management, and leadership skills.

Job Type: Full-time

Pay: ₹11,440.69 - ₹60,000.00 per month

Work Location: In person