Job Description

The ideal candidate understands how SaaS products work, how customers consume product information, and how to visually communicate complex technical concepts in a simple, elegant way. You will work with Product Marketing, Sales, Pre-Sales, Customer Success, and Leadership to create

engaging content

that drives product adoption, brand trust, and market impact.
This role is ideal for a creative designer with experience in

B2B tech, cloud, SaaS platforms, enterprise solutions, integrations, and digital transformation

.

Key Responsibilities

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1. SaaS Branding & Visual Identity

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Maintain and evolve the company's brand identity across product lines, platforms, and regions. Develop visual frameworks for product suites, modules, and feature families. Support rebranding initiatives aligned with product roadmap and GTM strategy.

2. Product Marketing Design (Core SaaS Focus)

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Create

Product Decks

, feature-overview slides, technical capability sheets, and demo-support visuals. Design diagrams and illustrations for: SaaS architecture Data flows Integration maps API ecosystem visuals Platform capabilities Convert complex technical content into simple, easy-to-understand visuals.

3. Sales Enablement & GTM Collateral

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Design

Sales decks, pitch decks, RFP response templates, BD presentations

. Create GTM launch kits: Release announcement creatives Feature highlight cards New product flyers Support the sales team with compelling visuals that enhance customer engagement.

4. Marketing & Campaign Creative

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Design creatives for brand campaigns, webinars, product launches, and industry events. Build infographics, whitepaper accents, case study layouts, analyst-report covers. Create performance marketing visuals for paid and organic digital campaigns.

5. Email, Communication & Demand Gen Assets

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Develop

email campaign templates

, newsletter designs, webinar promotions, onboarding mailers. Create assets for: Drip campaigns Nurture flows Customer onboarding journeys Ensure consistency with product messaging and brand tone.

6. Video & Multimedia for SaaS Storytelling

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Create product teasers, customer testimonial edits, feature-highlight videos. Develop short animations explaining workflows, integrations, or platform features. Support pre-sales and customer success with demo-intro videos and micro-animations.

7. Website & Landing Page Visual Support

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Design banners, hero visuals, icons, illustrations used across product, pricing, integrations, and solutions pages. Work with web teams to maintain a consistent brand experience across the corporate website.

Key Skills & Tools

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Design Tools

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Figma, Adobe Illustrator, Photoshop, InDesign Google Slides / PowerPoint (for SaaS-grade decks)

Video & Motion Tools

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After Effects, Premiere Pro, DaVinci Resolve Basic motion graphics and animation expertise

Preferred Skills for SaaS Context

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Ability to visualize data pipelines, cloud architecture, workflow diagrams Understanding of B2B buyer journey & SaaS sales cycle Experience designing for product launches, GTM motions, and SaaS feature rollouts

Qualifications

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Bachelor's degree in Visual Communication, Design, Multimedia, Marketing, or related field. 3-6 years of experience as a Brand, Marketing, or Creative Designer in an

IT/SaaS or tech company

. A strong portfolio demonstrating B2B/SaaS marketing assets, product-focused content, and creative branding work. Experience collaborating with Product Marketing, Sales, and GTM teams.

Soft Skills

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Strong storytelling and communication skills. Ability to break down technical concepts visually. Excellent prioritization and multi-tasking abilities. Creative thinking with attention to detail and brand consistency. * Collaborative mindset with ownership and accountability.