? Design social creatives for Instagram, Facebook, LinkedIn: Reels covers, carousels, single posts, and Stories.
? Create digital ads and web assets: banners, hero graphics, landing page visuals, email/WhatsApp creatives, product imagery.
? Build and maintain brand systems and templates across sub-brands (Refurbr, Serverstore, Comprint, Rentr), ensuring consistency and accessibility. Motion Design & Video Collaboration
? Partner with the Cinematographer & Video Editor to elevate footage through pacing, captions, and motion treatments that drive retention. YouTube Thumbnails & CTR Uplift
? Own a "thumbnail lab": create 2-3 variants per video, run tests, and iterate to lift CTR.
? Develop strong visual hooks: bold typography, high contrast, 2-4 word phrases, clear subject isolation. Asset Management & QA
? Maintain a structured asset library: versioning, naming conventions, tagging, licensed fonts and media.
? Ensure exports meet platform specs and performance best practices (safe zones, file size, readability on mobile).
? Uphold brand and compliance standards (OEM logo usage, claims accuracy, accessibility). AI-Accelerated Creative
? Use AI tools to speed workflows: background removal, upscaling, auto-captioning, design variations, and motion templates.
? Document learnings and create reusable kits for faster production. Collaboration & Delivery
? Work closely with Content/Copy on hooks and messaging alignment.
? Partner with Social on rapid-turnaround trend assets and UGC/influencer collabs.
? Hit production SLAs: same-day for P0 priorities, 48h for standard social assets, 3-5 days for complex motion packages. What You'll Ship Monthly (typical)
? 40-60 multi-platform assets (mix of carousels, single posts, banners, email/WhatsApp creatives).
? 8-12 motion assets or short edits.
? 8-12 YouTube thumbnail variants across podcasts and product reviews.
? Reusable template packs and updated brand libraries.
Success Metrics (KPIs)
? Thumbnail CTR improvement: +15-25% vs baseline within 8-12 weeks.
? Asset delivery on time: ?95% within SLA; average revisions ?2 rounds.
? Engagement uplift on designed assets: saves/shares and watch-time improvements where applicable.
? Template reuse rate and production velocity month-over-month.
? Brand compliance score ?95% on quarterly audits.
Requirements :-
? Bachelor's degree in Design, Fine Arts, Visual Communication, or related field (or equivalent experience).
? 3+ years in digital design with demonstrated motion/video editing experience.
? Strong portfolio across social campaigns, ads, and motion work; examples of YouTube thumbnails are a plus.
? Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, After Effects/Premiere), and Figma.
? Experience designing for mobile-first consumption and accessibility (contrast, captioning, font sizes, alt text guidance).
? Comfortable working in fast cycles with feedback, testing, and data-led iterations. Preferred Qualifications :-
? Experience in IT/tech categories (products like laptops, desktops, servers) and marketplace/commerce visuals.