with strong visual storytelling skills to design and adapt creatives across digital platforms. The ideal candidate combines artistic flair with digital-first thinking and is comfortable using
AI-powered design tools
to enhance creativity and efficiency.
The role involves conceptualizing and executing high-quality visual assets for
social media, websites, performance marketing, emailers, digital brochures
, and other online communications. The designer should have a good sense of aesthetics, brand identity, and user experience principles.
Key Responsibilities:
-------------------------
Conceptualize and design engaging creatives across digital touchpoints --
static posts, GIFs, short videos, carousels, reels, and infographics
.
Support
performance marketing campaigns
with attention-grabbing visuals optimized for various ad platforms (Meta, Google, LinkedIn, YouTube, etc.).
Design
digital mailers, microsite visuals, landing pages, and digital brochures
consistent with the brand's tone and visual identity.
Collaborate with content, digital, and brand teams to ensure cohesive storytelling across channels.
Assist in developing UI/UX layouts and visual wireframes for
websites and microsites
.
Use
AI generative tools
(such as Canva, Midjourney, Runway, Google Veo, Firefly, etc.) to create and enhance creative assets efficiently.
Manage creative assets, versioning, and file organization for digital campaigns.
Stay updated with design trends, AI-based creative tools, and emerging digital formats
Desired Skills & Competencies:
-----------------------------------
Proficiency in
Adobe Creative Suite
(Photoshop, Illustrator, After Effects, Premiere Pro).
Working knowledge of
AI-assisted design tools
(e.g., Canva, Midjourney, Firefly, Runway, Veo, etc.).
Good understanding of
UI/UX design
principles and tools like
Figma / Adobe XD
.
Basic understanding of motion graphics and video editing for short-form digital content.
Strong visual sense, typography, and layout skills.
Ability to translate marketing briefs into compelling visual ideas.
Attention to detail
Skills:
Canva
UI / UX / HTML
Adobe Creative Suite
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