Job Description

Role Overview:


We//'re looking for a visionary Design Lead to define and drive the visual identity of our fast-growing FMCG brands. This role is for someone who blends strong creative instinct with strategic thinking and executional excellence. If you thrive in fast-paced environments, have a deep understanding of how design builds brand love and drives business impact, this role is for you.





Why Join Us?


You//'ll shape the design language of brands seen by millions across India You//'ll work at the intersection of strategy, storytelling, and visual identity You//'ll have end-to-end creative ownership, from packaging to digital to offline You//'ll lead and mentor a growing team of designers and freelancers Join a dynamic team that values creative thinking, speed, and aesthetic excellence


Key Responsibilities


Brand & Packaging Design Ownership


Define and evolve the visual identity of each brand across packaging and digital Lead packaging design for new products and revamps - ensure standout on digital presence, compliance, and resonance with consumers Set visual tone for sub-brands and product lines while maintaining consistency with master brand


Campaign & Marketing Design


Oversee creative development for 360 brand campaigns - digital ads, social, offline, influencer content, and event collaterals Align with marketing and content teams on campaign objectives and creative direction Translate project briefs into high-impact visual storytelling that drives awareness and conversion


Team Leadership & Workflow Management


Mentor and manage a team of in-house designers and external partners (freelancers, agencies) Drive the design workflow for multiple brands and projects across timelines Conduct regular reviews, give creative feedback, and raise the quality bar


Vendor & Production Oversight


Coordinate with printers and packaging vendors to ensure output quality, color fidelity, and timely delivery Supervise final mockups, artworks, press approvals, and production specs


Creative Strategy & Innovation


Stay ahead of design trends, competitor visual language, and cultural cues Push creative boundaries while keeping designs rooted in brand and business goals Regularly present design strategy and rationale to leadership and cross-functional teams


Qualifications & Skills


Bachelor//'s / Master//'s in Design, Communication, or Visual Arts 5+ years of experience in brand and packaging design, with minimum 2 years in FMCG and team management Strong portfolio across packaging, branding, digital, and integrated campaigns Expert in Adobe Creative Suite (Illustrator, Photoshop, InDesign); motion design is a plus Strong aesthetic sensibility combined with business understanding Excellent communication and presentation skills


Bonus if You Have


Built or scaled design systems for challenger FMCG brands Experience in D2C/e-commerce and content-rich digital formats * Worked in high-growth, entrepreneurial environments