Job Description

About the Role

We're looking for a

talented and creative Malayalam & English Content Writer / Copywriter

to join our dynamic team! If you have a passion for storytelling, a knack for understanding audiences -- especially

Gen Z

-- and a proven ability to create content that drives engagement and brand awareness, we'd love to meet you.
This role offers an exciting opportunity to expand our

digital footprint

and connect with audiences through

creative, data-driven content

across multiple platforms.

Key Responsibilities

Content Creation

Conceptualize and produce high-quality content for

social media posts, reels, videos, ads, banners

, and more -- in both

Malayalam and English

.
Write across various platforms --

websites, blogs, articles, case studies, white papers

, and more.

Copywriting

Craft concise, eye-catching

headlines and copy

that align with brand voice and resonate with target audiences.
Develop content that balances creativity with clear messaging and marketing intent.

Research & Strategy

Conduct

in-depth research

on trends, audience behavior, and competitor activity to inform and elevate content.
Perform

content gap analysis

and propose new, relevant topics.

Collaboration & Brainstorming

Partner with

campaign managers, designers, and creative teams

to bring fresh ideas to life.
Participate in regular brainstorming sessions to develop content strategies that align with brand goals.

Audience Engagement

Build and nurture an

online community

through interactive, shareable content.
Monitor and respond to comments, messages, and discussions to enhance engagement.

Editing & Quality Control

Review and edit team content to maintain tone, consistency, and accuracy.
Ensure all materials align with

brand voice, tone, and visual identity

.

Performance & Optimization

Track key

content performance metrics

and recommend improvements for higher reach and engagement.
Stay up-to-date with

digital trends and innovations

to keep our content fresh and relevant.

Qualifications & Experience

Bachelor's or Master's degree

in English, Journalism, Marketing, Communications, or a related field.
Proven experience in

content writing or copywriting

(preferably for digital platforms).

Bilingual fluency

in Malayalam and English (spoken and written).
Strong understanding of

Gen Z culture

, social media trends, and digital storytelling.
Ability to adapt writing style for different platforms and audiences.
Excellent research, editing, and collaboration skills.

Why Join Us?

Opportunity to create content that makes an impact.
Work with a passionate and innovative team.
Creative freedom and space for experimentation.
Exposure to a variety of digital formats -- from

short-form social media

to

long-form storytelling

.