is an education provider and an entrepreneurship incubator in India. The Group successfully operates 85 educational institutions with 51,600 students and 6,450 employees engaged at the K-12, undergraduate and postgraduate levels spread across 64 campuses pan India. A leader in the education sector and a pioneer in the venture sector, JAIN Group is constantly in search of new opportunities to expand its horizon.
Websites:
(www.jainuniversity.ac.in) (www.jgi.ac.in)
Job Summary:
We are seeking a strategic and imaginative content professional with expertise in storytelling, branding and campaign strategy. This role goes beyond content writing -- it requires a brand custodian who can craft narratives, build emotional connections and create meaningful experiences across multiple platforms
Key Responsibilities:
? Brand Storytelling & Strategy
? Shape and articulate the brand's voice, identity, and positioning through impactful narratives.
? Develop content strategies that reinforce brand values and enhance visibility across platforms.
? Translate organisational objectives into engaging communication campaigns that build long-term resonance.
? Creative Development
? Conceptualise and craft high-quality written, visual, and multimedia content for diverse platforms.
? Collaborate with design and marketing teams to deliver cohesive, brand aligned creative assets.
? Generate fresh, innovative ideas for campaigns, promotional material, and engagement initiatives.
? Campaign & Content Execution
? Develop and implement content marketing strategies that support brand campaigns and organisational objectives.
? Align content plans with broader campaign goals to ensure consistency, impact, and resonance.
? Create audience-specific content tailored for digital, print, and experiential channels, ensuring it complements brand-led initiatives.
? Support campaign effectiveness through content that drives awareness, engagement, and long-term brand affinity
? Analytics & Optimisation
? Monitor content performance through KPIs such as engagement, reach, conversions, and SEO.
? Use insights to refine strategies, ensuring measurable impact and continuous improvement.
? Collaboration & Influence
? Work closely with senior leadership, academics, and marketing teams to align brand communication.
? Liaise with external agencies, freelancers, and creative partners where required.
? Act as a brand ambassador in maintaining tone, style, and storytelling standards across outputs.
Required Skills & Qualifications:
? Minimum
5 years' proven experience
in brand-oriented content creation, marketing, or communications.
? Strong expertise in
strategic storytelling, branding, and campaign conceptualisation.
? Excellent writing, editing, and creative ideation skills, with the ability to adapt tone for varied audiences.
? Sound understanding of
SEO, social media strategy, and content distribution channels.
? Bachelor's degree in Marketing, Communications, Journalism, or a related field
Preferred Skills:
? Experience in
managing brand campaigns
or content strategies for established organisations.
? Knowledge of content management systems (CMS), analytics tools, and creative software.
? Exposure to working with cross-functional teams in education, corporate, or service sectors.
? Ability to create
multi-format content
(blogs, campaigns, scripts, thought leadership, video briefs).
Key Competencies:
?
Creative Visionary
- Able to transform concepts into compelling brand narratives.
?
Strategic Thinker
- Aligns content with brand strategy and organisational goals.
?
Innovative Problem-Solver
- Brings originality and fresh perspectives to content and campaigns.
?
Collaborative Partner
- Works effectively across teams and builds strong stakeholder relationships.
?
Results-Oriented
- Focuses on measurable outcomes and optimised content performance.
?
Adaptability & Agility
- Comfortable working in dynamic, fast-paced environments.
If interested please share your resume and portfolio to
priyasrihrinfo@gmail.com
Thank you,
Priyasri K
9620500113
Job Type: Full-time
Pay: ?50,000.00 - ?75,000.00 per month
Benefits:
Health insurance
Work Location: In person
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