Job Description

Job Title: Creative & Content Manager
Company: Indra Shakti Ventures
Location: Mumbai (on-site at Goregaon, 5 days a week), Full-time
Experience: 4-6 years
Reporting Manager: Senior Brand Manager
Company Overview
Indra Shakti Ventures LLP is a purpose-driven FMCG company reimagining India's food and beverage landscape through brands rooted in heritage, health, and sustainability. Guided by the philosophy "Bharat ke liye, Bharat mein", it blends indigenous innovation with modern consumer aspirations. Its flagship brand SW?H revives India's heirloom rice varieties while empowering rural farmers, and Hado pioneers' functional beverages crafted with natural botanicals and adaptogens for mindful social drinking. Together, they embody Indra Shakti's mission to balance commerce with conscience -- nurturing Bharat's wellbeing, one product at a time.
Role Overview
We are seeking a Creative & Content Manager to shape the storytelling and voice communication for Indra Shakti's growing portfolio of brands. This role will lead to the development of impactful brand narratives, engaging content formats and emotionally resonant copy across digital, social and D2C channels. The ideal candidate will blend creativity with strategy while transforming insights into content that inspires awareness, builds affinity and drives conversion for two distinct yet purpose-led brands.
Key Responsibilities
- Define and own the brand's tone of voice, narrative and communication framework across channels (website, ads, CRM, packaging, and PR).
- Write, edit and guide brand copy for campaigns, ads, product launches, and community storytelling.
- Conceptualize and create content across short-form videos, social posts, influencer collaborations, and blog/editorial pieces.
- Manage the content calendar, ensuring timely, relevant and on-brand communication.
- Collaborate with Brand & PR teams to align messaging with creative output and marketing objectives.
- Support paid media with high-performing ad copy and creative testing.
- Brief and manage freelance writers, editors, and creators for scalable content development.
- Monitor content performance metrics to refine future storytelling and brand engagement strategies.
Requirements

• Agency background mandatory.

• Strong FMCG / Luxury/ D2C brand experience with hands-on content and copy development.

• Ability to turn briefs into ideas and ideas into content with minimal dependency.

Requirements
Requirements

• Agency background mandatory.

• Strong FMCG / Luxury/ D2C brand experience with hands-on content and copy development.

• Ability to turn briefs into ideas and ideas into content with minimal dependency.

Benefits

• Influence and shape the strategic direction of two distinctive brands within a dynamic and evolving industry.

• Fast track your career growth. Grow exponentially along with the organization

• Be part of a visionary company that values leadership, strategic insight, and innovative thinking

Skills Required