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Title: Creative Content Director
Location: In-office (Hyderabad)
Salary: 50K - 1L /month
Type: Full-time
Reporting to: Anand Gupta
?YZ Role Objective:
To build and execute visually powerful, emotionally hooking, and luxury-aligned content (video + captions) that communicates the brand story across multiple platforms.
?Y"OE Responsibilities:
Lead ideation and planning of all video content, especially reels.
Write scripts, Instagram captions, hooks, and voiceover text.
Give shoot direction to photographer/videographer team.
Review and audit edits daily to ensure luxury-level output.
Guide and maintain brand tone for Tarasri, NGO, gemstones, and Anand Gupta's personal brand.
Create weekly content schedules aligned with marketing strategy.
Collaborate with the ad expert for performance hooks and trends.
aoe... Must-Have Skills:
5+ years in content direction for a luxury/lifestyle/visual brand.
Strong storytelling ability (especially for Instagram/short-form).
Experience managing photo/video teams on real shoots.
Can personally review and write high-end, clear copy.
Understanding of visual luxury -- proportion, aesthetics, and emotional impact.
* Awareness of digital marketing trends and reels dynamics.
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