Job Description

Job Title:

Creative and Digital Marketing Specialist

Job Type:

Remote

Working Hours:

UK business hours (Monday to Friday)

Note: We are seeking an experienced Creative and Digital Marketing Specialist who can independently manage creative content production alongside digital marketing activities.Experience or strong interest in performance marketing is highly desirable.

Previous experience within education, employability, recruitment, or LMS-based organizations will be considered a strong advantage.

About the Firm

The firm provides career guidance, recruitment, and employability services, supporting individuals at different stages of their professional journey. The organisation focuses on delivering high-quality, structured, and accessible resources through digital platforms and campaigns.

The firm is growing its marketing function and is looking for an experienced Creative and Digital Marketing Specialist who can take ownership of creative execution while supporting digital and performance marketing activity.

Role Purpose

The Creative and Digital Marketing Specialist will be responsible for producing high-quality, accurate, and on-brand creative assets to support the firm's marketing, career guidance, and employability initiatives.

This is a hands-on, execution-focused role, with a strong emphasis on branded asset creation such as presentations, workbooks, handouts, videos, and digital campaign creatives. The role also supports digital campaigns, funnels, and workflows, with progressive exposure to performance marketing under guidance.

The successful candidate will be reliable, detail-oriented, and confident working independently, taking full ownership of quality and accuracy before anything is published.

Job Specification

1. Branded Asset Creation & Creative Execution

Create, format, and maintain high-quality branded assets, including: PowerPoint presentations Handouts and workbooks PDFs and downloadable resources Campaign decks and internal marketing materials Ensure all assets strictly follow brand guidelines, tone of voice, and visual standards Take full ownership of layout, grammar, accuracy, and consistency Independently proofread and quality-check all work prior to sharing or publishing Handle high volumes of business-critical creative work with consistency and care Continuously improve asset quality based on feedback and evolving needs

2. Video Creation, Editing & Promotional Content

Create and edit promotional and explainer videos for campaigns, social media, and landing pages Support basic scripting, storyboarding, and visual planning Edit videos using professional tools, ensuring clean cuts, pacing, and platform-appropriate formats Produce both short-form and long-form video content aligned to campaign objectives Use AI tools where appropriate to support productivity, without over-reliance Ensure all video content is professional and suitable for publishing under the firm's brand

3. Digital Campaign & Social Media Creative

Design and adapt creative assets for: Social media posts and carousels Paid advertising creatives Email and landing page visuals Work from campaign briefs to deliver clear, engaging, and conversion-focused creatives Collaborate with marketing stakeholders to refine assets based on feedback and performance Maintain consistency across platforms while adapting formats where required

4. Funnels, Workflows & Marketing Systems Support

Support the setup and improvement of digital funnels and workflows Assist with marketing platforms and systems (e.g. GHL, Clio or similar tools) Ensure creative assets are correctly integrated into emails, workflows, and landing pages Gradually take on more responsibility as familiarity with systems increases

5. Performance Marketing Exposure

Support paid and organic campaigns across platforms such as Meta, LinkedIn, and Google Assist with creative testing, asset variations, and campaign execution tasks Monitor creative-level performance indicators such as engagement and click-through rates Learn and apply performance marketing principles progressively Contribute ideas based on creative and campaign outcomes

6. Accuracy, Quality Control & Brand Protection

Ensure all published content is accurate, error-free, and professionally presented Maintain a high standard of written English across all materials Treat attention to detail as non-negotiable Proactively flag risks, inconsistencies, or issues before content goes live
7. Collaboration & Ongoing Support

Work closely with marketing leadership and internal teams Take ownership of tasks from creation through final refinement Support additional marketing responsibilities as business needs evolve

Person SpecificationExperience

Proven experience in creative and digital marketing roles Demonstrable experience producing branded assets such as presentations, documents, and campaign materials Experience supporting digital campaigns or content-led marketing initiatives Experience within education, employability, recruitment, or LMS-based organisations is a strong advantage

Technical & Creative Skills

Strong PowerPoint and document design skills Video creation and editing using professional tools Experience creating digital and social media assets Familiarity with digital marketing platforms and workflows Comfortable using tools such as Canva, Adobe Creative Suite, or similar Exposure to automation, funnels, or performance marketing tools is desirable

Working Style & Attributes

Highly reliable and consistent in delivery Excellent written English and strong attention to detail Comfortable working independently without close supervision Willing to handle both creative and operational marketing tasks Interested in developing skills in performance marketing Organised, proactive, and able to work in a fast-paced environment

Qualifications

Relevant qualifications in marketing, design, digital media, or communications are desirable but not essential Practical experience and portfolio quality will be prioritised
Job Type: Permanent

Pay: ?55,000.00 - ?70,000.00 per month

Benefits:

Work from home
Application Question(s):

Do you have experience working in education, employability services, recruitment, or LMS-based platforms? (Yes/No) Do you have experience with Video Creation & Editing, and Creating Promotional Content for marketing purposes? (Yes/No) Do you have experience or have you supported or worked alongside performance marketing campaigns (paid ads, funnels, or testing creatives)? (Yes/No) Please mention your current notice period in days Kindly mention your expected monthly in-hand take home salary.
Experience:

total: 3 years (Required)
Work Location: Remote