Job Description

: Marketing Manager

Designation

: Deputy Manager - Marketing

Department

: Marketing

Industry

: Real Estate

Employment Type

: Full-time, Permanent

Location

: Coimbatore

About the Organization

Infinium Developers is a growing real estate startup headquartered in Coimbatore, focused on delivering high-quality Residential, Commercial, IT Parks, and Plotted developments. With a young, vibrant, and collaborative work culture, we are on the lookout for professionals who are eager to learn, contribute, and grow with us.

Role Summary

We are seeking a proactive and experienced

Marketing Manager

with a strong background in

Channel Partner (CP) engagement

and

Outdoor Marketing execution

. This role plays a critical part in expanding our market presence through on-ground branding strategies, CP network development, and cost-effective campaign management. The ideal candidate will lead marketing initiatives that directly drive sales, improve brand visibility, and strengthen stakeholder partnerships.

Key Responsibilities

Channel Partner (CP) Marketing

: Develop and manage marketing strategies specifically for channel partners. Build and maintain strong CP relationships through regular engagement, events, and incentive-driven campaigns. Create marketing toolkits and promotional materials for CP support and ensure consistent communication flow.

Outdoor Marketing

: Strategize and execute all outdoor marketing activities including hoardings, banners, site branding, and event-related displays. Coordinate with vendors for timely setup, quality checks, and maintenance of physical marketing assets. Identify high-visibility locations and negotiate placements to maximize impact.

Campaign Management

: Plan and manage marketing budgets effectively to ensure optimum ROI. Run integrated offline and online marketing campaigns in sync with project launch timelines.

Creative Briefing & Execution

: Draft and refine detailed creative briefs aligned with brand guidelines and project goals. Work closely with internal teams and external agencies for campaign creation and deployment.

Vendor & Agency Coordination

: Identify, onboard, and manage outdoor vendors and marketing agencies. Ensure timelines, budgets, and brand standards are consistently met.

Customer Acquisition & Analytics

: Analyze performance of all campaigns to reduce Customer Acquisition Cost (CAC). Leverage insights to improve future strategies and execution plans.

Cross-functional Collaboration

: Collaborate with the sales, design, and leadership teams to align marketing efforts with business objectives.

Market Awareness & Innovation

: Stay updated on real estate marketing trends and continuously suggest new ideas to enhance brand outreach.

Desired Qualifications & Skills

Bachelor's degree in Marketing, Business, or related field Minimum 5 years of marketing experience, preferably in real estate Proven experience in

channel partner management

and

outdoor/offline marketing

Strong leadership, negotiation, and communication skills Ability to manage multiple stakeholders, campaigns, and vendors simultaneously Familiarity with digital marketing, social media, SEO, PPC is a plus Data-driven mindset with knowledge of marketing performance tools Real estate industry experience preferred
Job Types: Full-time, Permanent

Pay: ?45,000.00 - ?50,000.00 per month

Benefits:

Cell phone reimbursement Food provided Health insurance
Work Location: In person