Job Description

JOB PURPOSE

Responsible for a brand plan for Zavicefta that maximizes patient impact and deliver against financial objectives within a brand/category sub-segment, while the overall accountability remains with the CBL. Business sub-segment is a geography, brand or portfolio that is managed as part of a broader acountability owned by a CBL.

Manages a sub-segment of the category.

Owns the budget and execution of programs part of the tactical plan.

POSITION RESPONSIBILITIES

Provide local insights and brand feedback to Brand Lead / Category Lead

Lead Cross Functional Team to drive brand/portfolio objectives

Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives

Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country

Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc)

Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA

Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed

Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

Forecast brand performance and track progress towards target

Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads

Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc

Train Field Force on product positioning and prioritization

Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

Accountable

Brand Plan: review of brand strategies by Sales/marketing/regulatory / legal

Campaign Development: Select best fitting modules for country needs

Promo Meetings: Manage compliance review of materials

Shared Accountability

Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead)

Long-range forecasting (with the leadership team)

Revenue adjustments, as needed (with the leadership team)

Develop promotional meetings strategy and drive execution

Validate brand-specific messages, design training (w/medical, regulatory)

Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical

Product Complexity

Participates in Launch Strategies

Designs and participates in growth product strategies

Designs and drives strategies for foundational products

Experience & Skills required:

5-10 years of experience in brand management in Super-specialty business

MBA in Marketing preferred.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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