Job Description

Group Company: TVS Motor Company

Designation: Lead - Corporate Communication (Lead_Corp Comm), Lead - Corporate Communication (Lead - CORP COMM - Corporate, Commuter,CSR)

Office Location: Karnataka Koramangala (Territory)

Position description: To support the new Corp Communication organization for creating a strategic vision and thought leadership position for TVS brand, products and programs with employees, media, influencers, end-users, partners, government, community and others. S/He will work with country and corporate leadership team on crisis, press and social media strategy

Primary Responsibilities:

• Develop, manage and oversee implementation of PR programs across, media, social and influencer community across products
• Manage and initiate strategic and creative planning of PR campaigns
• Assist in development of the communication plans than will run the media strategy
• Work closely with traditional and online media and influencers to secure ongoing product coverage in India and also international market
• Content creations for all campaigns including articles, releases etc
• Support various products, TVS Racing, CSR, and other initiatives for the team
• Plan PR campaigns, press launches and media outreach across various markets
• Manage PR agencies for various activities
• Scale up major govt orders like Education, Tribal, Diff Abled, Fisheries across states

• Field specialization: Communication and media studies, Journalism & Mass Communication

• Degree: Master of Business Administration - MBA, Masters Degree

TVS Motor Company