Job Description

A Corporate Branding Manager in the education sector, particularly for a foundation, is responsible for developing and implementing a comprehensive brand strategy that aligns with the organization's mission and values. This involves shaping the foundation's public image, ensuring consistent messaging across all channels, and driving engagement with key stakeholders. The role requires strong leadership, strategic thinking, and communication skills, as well as a deep understanding of the education landscape. Here's a more detailed breakdown:Key Responsibilities:

Brand Strategy Development:

Crafting and executing a cohesive brand strategy that reflects the foundation's mission and values. Defining the foundation's unique value proposition and positioning within the education sector. Conducting market research to understand target audiences and identify opportunities for brand growth. Developing and managing the brand's visual identity, messaging, and tone of voice.

Brand Management and Implementation:

Ensuring consistent brand representation across all communication channels, including website, social media, publications, and events. Overseeing the development and execution of marketing campaigns and materials. Managing relationships with external vendors, including agencies and designers. Monitoring brand performance and analyzing key performance indicators (KPIs) to assess the effectiveness of branding initiatives.

Stakeholder Engagement:

Communicating the brand strategy and its impact to internal and external stakeholders. Building and maintaining relationships with key influencers, partners, and donors. Representing the foundation at events and conferences.

Content Creation and Management:

Overseeing the creation and dissemination of high-quality content that aligns with the brand and engages the target audience. Ensuring content is consistent with the brand's messaging and tone of voice.

Team Leadership and Collaboration:

Leading and mentoring a team of marketing and communications professionals. Collaborating with other departments within the foundation, such as program, fundraising, and research.
Skills and Qualifications:

Education:

A bachelor's degree in marketing, communications, or a related field is typically required. An MBA or postgraduate diploma in marketing can be advantageous.

Experience:

5-10 years of experience in brand management, marketing, or communications, with a strong understanding of the education sector.

Strategic Thinking:

Ability to develop and implement comprehensive brand strategies.

Communication Skills:

Excellent written and verbal communication skills, including the ability to present complex information clearly and concisely.

Interpersonal Skills:

Ability to build and maintain relationships with diverse stakeholders.

Analytical Skills:

Ability to analyze data and make data-driven decisions.

Creative Skills:

Ability to develop engaging and impactful marketing materials.

Project Management Skills:

Ability to manage multiple projects simultaneously and meet deadlines.
In the context of a foundation, the Corporate Branding Manager will also need to:

Understand the specific needs and priorities of the education sector:

This includes understanding the different stakeholders, such as students, parents, educators, and policymakers.

Be familiar with the current trends and challenges in the education landscape:

This includes understanding the impact of technology, changing demographics, and funding models.

Be passionate about the foundation's mission and its impact on education:

This will help them to effectively communicate the foundation's message and build a strong brand reputation.
Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

Cell phone reimbursement Paid sick time
Work Location: In person