Job Description

We are seeking a Corporate B2B Event Planner who will be responsible for researching, planning, executing, and optimizing global B2B events--including trade shows, conferences, webinars, digital events, and micro-content-based campaigns. The goal of this role is to leverage events as a lead-generation engine and a brand-building platform for Web Spiders' software, AI, and digital solutions.

Location

Kolkata (Rajarhat-Newtown)

Type

Full Time

Department

Event Management

We are seeking a Corporate B2B Event Planner who will be responsible for researching, planning, executing, and optimizing global B2B events--including trade shows, conferences, webinars, digital events, and micro-content-based campaigns. The goal of this role is to leverage events as a lead-generation engine and a brand-building platform for Web Spiders' software, AI, and digital solutions.
This role demands strong event research capabilities, hands-on coordination, email marketing expertise, stakeholder management, and data-driven decision-making. You will work closely with marketing, sales, and leadership teams to ensure flawless execution and measurable marketing impact.
Key Responsibilities
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1. Event Research & Strategy
Identify high-value IT, AI, software, and digital marketing events across US, UK, Singapore, and India.
Analyze event relevance, audience profiles, and potential ROI to shortlist the right engagements.
Maintain an annual event calendar aligned with organizational business objectives.
2. Event Planning & Execution
Manage end-to-end planning for both in-person and virtual events--booth setup, collateral, tech requirements, staffing, and vendor coordination.
Execute 360 event marketing cycles, including pre-event promotions, on-site execution, and post-event lead management.
Collaborate with design, content, and sales teams to ensure impactful event presence.
3. Email & Digital Campaigns
Craft effective email marketing sequences for event invitations, follow-ups, and nurture journeys.
Utilize marketing automation platforms to segment audiences and drive engagement.
Manage micro-events like webinars, digital roundtables, and content-led sessions (podcasts, case studies, demos).
4. Lead Generation & Nurture
Drive qualified lead flow through event participation.
Ensure timely follow-up on event leads through coordinated email nurture campaigns.
Share weekly/monthly reports on lead quality, conversions, and funnel performance.
5. Brand Experience
Ensure consistency in brand messaging and visual identity across all event touchpoints.
Leverage event assets for broader brand visibility, including digital content repurposing.
6. Networking & Relationship Building
Represent Web Spiders professionally at global events.
Build relationships with prospects, partners, organizers, and industry leaders.
7. Performance Measurement & Reporting
Track KPIs including footfall, engagement, lead count, conversion rate, and ROI.
Provide data-driven insights to optimize future event selection and campaign performance.
8. Budget Planning & Compliance
Plan event budgets, negotiate vendor contracts, and optimize spending.
Ensure compliance with financial guidelines and accurate documentation.
9. Post-Event Activities
Conduct debrief meetings, feedback collection, and internal reporting.
Manage post-event content, recordings, and follow-up communications.
Qualifications & Skills
Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
2-5 years of experience in B2B event planning, event marketing, or international event management.
Strong understanding of IT/software industry events and global tech ecosystems.
Hands-on experience with email marketing, CRM tools, and marketing automation platforms.
Excellent communication, interpersonal, and negotiation skills.
Strong organizational and project management abilities with attention to detail.
Data-driven mindset with the ability to analyze event performance metrics.
Exposure to global events (US, UK, Singapore) preferred.