Job Description

Location: Sakinaka, Mumbai (onsite)

About Flo: Flo is one of India's fastest growing D2C brands and one of the first to introduce

the model in the sleep solutions space.

What you'll get:

? A good work-life-sleep balance.

? The opportunity to join a high growth company with room to explore

? A super team of colleagues who are all excited to actually make a difference

? You'll be working with senior/upper management directly so you'll be involved in core

decisions

What we expect you to do:

? Crafting captivating copy for retention emailer, WhatsApp, SMS, push notifications

etc.

? Collaborate with the product development team and curate copy for website LPs.,

product descriptions, product packaging etc. stay in sync with the brand team for

consistency in content.

? Write/edit and curate ranking SEO content for blogs, listicles, PR articles, Quora

articles(answers), reddit content etc.

? Collaborating with our design dream team - because words and visuals are BFFs.

? Being the guardian of our brand voice - keep it quirky, keep it quality, keep it

quintessentially us.

? Measure and track the success of every piece of content to drive growth

? Write/edit/curate content for market place, A+ (brand store, category page, product

page)

? Create impactful headlines, taglines, and calls-to-action that drive user engagement.

? Present concepts/ideas to brands as per briefs and ensure that the feedback is

incorporated

? Ensure all content is accurate, error-free, and meets brand and style guidelines

?

Qualifications:

? 5+ years of writing experience, preferably at a digital agency or content studio.

? Bachelor's degree in English, Communications, Marketing, or a related field

? Deep love for culture, memes, trends, and digital storytelling.

JD - Copywriting Manager

? Proven ability to write across various social media formats.

? A great portfolio showcasing content expertise across all digital channels

? Excellent command of English (and Hindi, if required for the role).

? Obsessed with platform updates and new features (Threads, IG, X, Reels trends, all

of it).

? Experience writing for digital campaigns, brand films, and social media is an added

advantage.

? Understanding of SEO best practices and tools like Google Seach Console, Ahrefs,

SEMRush, keyword planner

? Strong experience with Blogs, Quora Q&A, Reddit, Articles/PR/Listicles

? Expertise in On-Page and Off-Page SEO techniques

? Ability to thrive under tight deadlines while maintaining quality and originality.

? Must be currently based in Mumbai and open to working from our office.

We are in a high growth phase and would require you to come to the office in Mumbai

(Sakinaka) 6 days a week with Sunday off. If you think you're up for the challenge and want

to do the best and most impactful work, you're in the right place!

Industry standard pay is a myth. We pay what you deserve.

Job Type: Full-time

Pay: ?400,000.00 - ?800,000.00 per year

Benefits:

Provident Fund
Application Question(s):

Do you have experience in writing / editing and curate ranking SEO content blogs/ listicles, PR Articles, Quora Articles, etc
Work Location: In person