Job Description

Job Summary:

We are looking for a creative and detail-oriented Copywriter (Consultant) to craft compelling content for multi-channel awareness campaigns, especially in cybersecurity, public safety, and digital hygiene. The ideal candidate should be skilled in writing persuasive copy for diverse audiences and platforms, backed by strong research and creativity.

Key Responsibilities:

1. Create clear, engaging, and impactful content for advertisements, awareness campaigns, social media, websites, brochures, TV/radio scripts, and outdoor media.

2. Develop campaign-aligned messaging and perform research & ideation for new communication concepts.

3. Collaborate with marketing, PR, design, creative teams, and subject matter experts to ensure content aligns with visuals and campaign objectives.

4. Edit, proofread, and refine copy to maintain consistency, clarity, and accuracy across all platforms.

5. Apply basic SEO techniques to improve the visibility and performance of digital content.

6. Write for multiple demographic groups including youth, elderly, rural, urban, and corporate audiences.

7. Support the development of slogans, taglines, jingles, and script-based communication for awareness initiatives.

Required Qualifications:

1. Bachelor's degree in English, Communications, Journalism, Marketing, or a related field with( First Division or minimum 60% marks).

2. Knowledge of basic SEO and digital copy optimization techniques.

Required Skills:

1. Strong command of copywriting for short-form and long-form content across print, TV, radio, digital, social media, and outdoor formats.

2. Ability to create persuasive, creative, and high-impact messaging for awareness campaigns.

3. Understanding of cybersecurity risks, online frauds, scams, and cyber hygiene.

4. Ability to adapt tone and messaging for varied audiences across government, public, and digital platforms.

5. Strong collaboration skills to work with design teams, PR/media planners, and technical experts.

6. Minimum 3 years of experience as a Copywriter, Content Strategist, or Communication Specialist.

7. Experience working on awareness campaigns, social marketing, digital media, or government/NGO communication projects.

8. Experience developing compelling content for cybersecurity awareness, online safety, fraud prevention, or other public service initiatives.

Job Type: Full-time

Benefits:

Provident Fund
Work Location: In person