who understands that clever doesn't always convert--but clarity, research, and insight do. Someone who can write ad copies that feel native, not salesy. Who gets that "good copy" isn't what we like--it's what sells to the customer.
What You'll Be Doing
Write scroll-stopping, thumb-pausing copy for Meta ads (static, video, UGC, founder-led, carousels--you name it)
Work closely with creative strategists and media buyers to understand campaign goals and customer behavior
Steal like an artist: study the best ads, decode why they work, and remix it into fresh, original work
Dive into product research, reviews, buyer journeys, and customer psychology
Brainstorm and write hooks, angles, headlines, CTAs that match D2C brand tone but drive performance
Collaborate with designers, editors, and UGC creators to shape compelling storyboards and ad flows
Craft high-converting email sequences and WhatsApp messages (automation + campaign
Write website copy with clarity, structure, and user psychology in mind (home, PDP, landing, banners)
Use AI tools (yes, ChatGPT included) as part of your toolbox--not your competitor
You're a Fit If...
You're a writer, but you think like a salesperson
You don't just "walk in the customer's shoes"--you slide into their socks, open their browser history, and figure out what makes them click
You live on Ad Library, youtube shorts, and Instagram--not to scroll aimlessly, but to study what's converting
Know that copywriting is less about sounding smart and more about being understood
Can instantly spot the difference between "copy that sounds good" vs. "copy that sells"
Believe that good copy is clear, relevant, and emotionally tuned to the customer'svoice--not yours
You're self-motivated, curious, and borderline obsessed with D2C and human behavior
Bonus Points If You...
You've written for D2C brands or played in performance/retention setups before
Have experience writing for video scripts or working with UGC/influencer content
Can write across tones--from sassy Gen Z to clean & classy premium
Know your way around Notion, Slack, Meta Ad Library, and a killer swipe file
What You'll Get
Creative ownership across multiple touchpoints (Meta, website, email, WhatsApp)
A tight team that values performance, feedback, and fast execution
A swipe file goldmine + proven frameworks to sharpen your work
Room to experiment, test, and actually see your copy go live and get results
Mentorship from marketers who get both brand andperformance
Growth, clarity, and a culture that respects your craft--without fluff
If you believe writing isn't about being clever--it's about being clear... If you can write a copy that sounds like the customer wrote it themselves... And if you're ready to work with AI, not fight it...
Kalaiworks celebrates diversity and is committed to creating an inclusive environment for all individuals. At Kalaiworks, we are more than just a performance marketing company. We are a mixed bag of generalist and specialist powerhouses of innovation, growth hacking, and strategic execution. We are tinkerers! We are thinkers! We are creators!
Let's talk. Apply now. Let's write words that convert.
Job Type: Full-time
Pay: ₹20,000.00 - ₹33,000.00 per month
Benefits:
Work from home
Work Location: In person
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