Job Description

Copywriter - Social Media & Video Scripts

Department:

Creative / Marketing

Employment Type:

Full-Time

Location:

On-site

Experience:

2-4 years

Salary:

as per market standards

About the Role

We're looking for a

creative and versatile Copywriter

who specializes in writing compelling

video scripts for social media and promotional campaigns

. If you have a knack for storytelling, understand digital audiences, and can turn ideas into scroll-stopping content, we'd love to have you on board. Experience in the

education or ed-tech

space is a big plus.

Key Responsibilities

? Write

engaging and high-converting scripts

for short-form videos, reels, and course promos tailored for platforms like Instagram, YouTube, and Meta Ads.

? Collaborate with the content, design, and video teams to conceptualize and execute ideas that drive attention and conversions.

? Create

copy for social media posts

, ad campaigns, landing pages, and emailers to support digital marketing efforts.

? Understand target audience personas and write content that aligns with their interests, challenges, and motivations.

? Maintain consistency in tone, messaging, and storytelling across all platforms.

? Participate in brainstorming sessions and content planning meetings.

? Continuously optimize scripts and copies based on performance data and feedback.

Required Skills & Qualifications

? 2-4 years of experience as a

copywriter

, preferably in digital-first brands or agencies.

? Proven experience in writing

video scripts

for social media, brand storytelling, and promotional content.

? Excellent command of English with strong storytelling, grammar, and creative writing skills.

? Ability to adapt tone and style for different platforms and audiences.

? Familiarity with social media trends, ad formats, and content best practices.

? Highly collaborative, open to feedback, and capable of working in a fast-paced creative environment.

? A portfolio showcasing

video scripts

, social media copies, and promotional campaigns is a must.

Bonus Points If You Have

? Experience in

Ed-tech or education marketing

.
Knowledge of performance marketing copywriting (CTAs, hooks, conversion tactics).
Basic understanding of content SEO and keyword usage.

? Agency Experience

What You'll Get

? Opportunity to bring ideas to life and see them directly impact real audiences.

? Creative freedom to experiment and innovate.

? Work with a passionate team that values storytelling, strategy, and scale.

? Be part of a fast-growing education and digital marketing ecosystem.

Job Types: Full-time, Permanent, Fresher

Benefits:

Cell phone reimbursement Health insurance Provident Fund
Schedule:

Day shift
Work Location: In person