Job Description

Job Title:

Copywriter - Social Media Marketing

Location:

Navlakha Mor, Indore

Key Responsibilities:

Develop engaging, on-brand copy for social media channels. Collaborate with designers, social strategists, and marketing teams to create cohesive campaigns and content calendars Write clear, persuasive, and attention-grabbing captions, ad copy, hashtags, and headlines Adapt tone and style for different audiences and platforms while maintaining brand consistency Conduct research on trends, audiences, and competitors to optimize messaging and engagement Support paid and organic social campaigns with high-performing ad copy and A/B testing Contribute creative ideas for content themes, social campaigns, and storytelling initiatives Edit and proofread copy to ensure quality, accuracy, and compliance with brand guidelines Monitor performance metrics and optimize content based on engagement insights

Qualifications:

Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience) 0.6-2 years of experience writing for social media, digital marketing, or advertising Proven ability to write concise, impactful, and engaging social media copy Strong understanding of social media platforms, trends, and best practices

Preferred Skills (Nice to Have):

Experience with SEO and digital ad copywriting Knowledge of influencer and community marketing strategies Familiarity with visual design principles and collaboration tools (e.g., Canva, Figma, Adobe Creative Suite) Experience writing for both B2C and B2B audiences
Job Types: Full-time, Permanent, Fresher

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person