Job Description

About the Role

We are seeking a sharp, conversion-focused

Meta Ads Scriptwriter

to develop high-performing scripts for Facebook & Instagram ads. The ideal candidate understands direct-response marketing, emotional hooks, and consumer psychology, and can turn product features into compelling 20-60 second video scripts that stop the scroll and drive action.

Key Responsibilities

Write

short-form video scripts

(20-60 sec) for Meta Ads across different industries (E-commerce, Skincare, Real Estate, Fashion, Fitness, Healthcare, etc.). Develop

TOFU, MOFU & BOFU script variations

aligned with funnel strategy. Work closely with media buyers & creative strategists to understand: Audience personas Pain points & objections Value propositions Offer / CTA Create

multiple iterations & hooks

to enable A/B testing. Adapt scripts for different creative formats: UGC videos Founder-led videos POV shots Testimonial ads Voiceover + B-roll ads Demo / Before-After / Unboxing Maintain

brand voice

while ensuring ad-platform compliance. Analyze performance feedback & continuously improve scripts for

higher CTR, CPL, and ROAS

.

Requirements

Proven experience writing

scripts specifically for Facebook & Instagram ads.

Strong understanding of

direct response copywriting

and digital consumer behavior. Ability to write

punchy hooks, value-driven messaging, and clear CTA frameworks.

Experience working with

UGC creators / production teams / editors

is a plus. Ability to work on

tight deadlines

and deliver multiple iterations quickly. Portfolio / samples of

past high-performing ads

is mandatory.

What Success Looks Like

Scripts generate strong

thumb-stop rate

and

hook retention

in the first 3 seconds. Creatives driven by your scripts deliver

higher conversion & lower CPA/CPL.

Continuous improvement through iteration & performance learning.

Who You'll Work With

Performance Marketers / Media Buyers Designers & Video Editors UGC Creators & Production Team

How to Apply

Share your:

Portfolio / Ad script samples 2-3 Meta ads that performed well (if available)
Job Type: Full-time

Pay: ?20,000.00 - ?35,000.00 per month

Application Question(s):

What is your notice period(In Days)? What is your current In-hand Salary (per month)?
Experience:

Scripting: 2 years (Preferred)
Work Location: In person