Job Description

Why SBP Group?

At SBP Group, we provide a vibrant, results-oriented workplace and cultivate a corporate ethos rooted in integrity and dedication to the sectors we engage with. Our comprehensive range of employee programs and corporate endeavors sets us apart in our field and in the business world.


Our commitment to our team members is at the heart of SBP Group. We foster a profound dedication to our employees, guaranteeing the seamless operation of our organizational framework, which leads to triumph for both our company and every individual on our team

Our Values:

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Courage

We shall embrace new ideas and businesses


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Trust

We shall believe in our employees and other stakeholders


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Commitment

We shall stand by our promises and adhere to high standards of business

Employee Care

(Benefits & Perks)

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Our employee-centric approach is the foundation of our consistent success. We offer a customized selection of benefits to cater to the diverse needs of our dedicated staff.

Our Care Package Includes:

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Detailed orientation program and joining kit

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Skill enhancement programs at all levels

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Rewards & Recognition

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Annual Health checkup & Mediclaim Policy

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Employee Engagement Programs

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Safety Training

Copywriter (Real Estate)
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Years of Experience:

3-4 Years

Preference:

Female candidates are encouraged to apply

Role
We are seeking a creative and detail-oriented Copywriter to join our marketing team. The ideal candidate will have proven experience in crafting compelling content for real estate marketing campaigns and a strong understanding of how to engage audiences across different platforms. You will play a key role in conceptualizing, writing, and proofreading high-impact copy for both digital and offline media.
Key Responsibilities

Creative Writing & Storytelling

Develop persuasive scripts for promotional videos, property walkthroughs, and digital ads. Create voice-over (VO) scripts and taglines that bring campaigns to life. Write engaging articles, blogs, and press releases tailored to the real estate industry.

Marketing & Sales Collateral

Draft content for brochures, leaflets, newsletters, and other brand materials. Ensure all property descriptions are impactful, accurate, and aligned with brand tone. Support advertising teams with catchy ad copies (Google Ads, Facebook, Instagram, etc.).

Digital Content

Write SEO-friendly content for websites, landing pages, and digital campaigns. Proofread and edit content for accuracy, grammar, and clarity across all digital platforms. Collaborate with designers, videographers, and social media teams to deliver integrated campaigns.

Content Strategy & Consistency

Maintain brand voice across all touchpoints (digital & print). Brainstorm creative ideas for campaigns, launches, and events. Research market trends and competitor messaging to deliver innovative content strategies.

Requirements

Minimum 3-4 years of professional experience in copywriting, preferably in real estate, advertising, or related industries. Proven portfolio of work showcasing ad copies, scripts, long-form articles, and marketing content. Excellent command of English (verbal and written); knowledge of Hindi/Punjabi is an added advantage. Strong proofreading and editing skills with high attention to detail. Ability to work under tight deadlines and manage multiple projects simultaneously. * Creative thinker with an understanding of marketing psychology and consumer behaviour.