Job Description

Experience:

2+ Years in Copywriting (Agency or Brand Side)

Job Overview

We're looking for a strategic, detail-oriented Copywriter with hands-on experience across Real Estate, Fintech, EdTech, and Architecture & Interior brands. The ideal candidate understands how to balance brand storytelling with performance-driven copy, and can adapt tone seamlessly across platforms, audiences, and industries. You should be comfortable writing for ads, landing pages, websites, social media, and sales funnels, with a strong understanding of user intent and conversion psychology.

Key Responsibilities

1. Brand & Marketing Copy

Create compelling copy for: Websites & landing pages Social media posts & carousels Emailers, WhatsApp campaigns & SMS Brochures, pitch decks & brand collateral Translate complex offerings into clear, engaging, and benefit-driven messaging
2. Performance & Ad Copy

Write high-converting copy for: Meta Ads (Primary text, headlines, CTAs) Craft hooks, angles, and variants for A/B testing Align copy with funnel stages: awareness, consideration, conversion
3. Industry-Specific Content

Real Estate: Project positioning, amenities, lifestyle narratives, investment-focused messaging Fintech: Trust-led, compliance-aware, clarity-first communication EdTech: Outcome-driven, aspirational yet credible storytelling Interiors & Architecture: Design-led, experiential, and premium-toned copy
4. SEO & Website Content

Write SEO-optimized content with: Clear keyword intent Structured headings Natural readability Collaborate with SEO and performance teams for content alignment
5. Collaboration & Execution

Work closely with designers, performance marketers, and account managers Understand briefs, ask the right questions, and deliver on timelines Iterate copy based on performance data and feedback

Good to Have (Bonus Skills)

Experience in a digital marketing or creative agency Understanding of CRM, WhatsApp marketing, or automation flows Ability to write short-form video scripts or reels Familiarity with AI-assisted writing tools (without sounding robotic)

What We Value

Clear thinking over fancy words Strategy-first writing Accountability for output and impact Willingness to learn and adapt across industries
Job Types: Full-time, Permanent, Contractual / Temporary, Freelance
Contract length: 12 months

Pay: ?14,546.31 - ?48,970.48 per month

Work Location: In person