Job Description

About Cureveda:

Cureveda is conceptualized to deliver 100% vegetarian, as close to nature, non-prescription formulas driven by innovation & clinical validation. Inheriting a 100-year-old legacy in herbal research enables the brand to develop a range especially suited for Indian needs while being globally competitive in safety & performance.

Job Overview:

Cureveda is seeking a talented and dynamic Copywriter to join our marketing team. The ideal candidate will be well-versed in direct-to-consumer (D2C) copywriting, with a focus on creating engaging and persuasive content for performance ads, social media, WhatsApp, and email campaigns. The role requires expertise in short-form copywriting to effectively communicate our brand message and drive customer engagement.

Job Responsibilities:

1. Create Compelling Performance Ad Content:

- Develop impactful copy for online advertising/performance marketing campaigns on Meta & Google. Prior experience having worked on D2C performance ads is a plus.

- Craft attention-grabbing headlines and concise ad copy to drive click-through rates and conversions.

- Collaborate with the design team to ensure a cohesive and visually appealing ad experience.

2. Social Media Content Creation:

- Generate engaging and shareable content for social media platforms (Instagram, etc.).

- Adapt messaging to suit different social media channels and audience preferences.

- Stay updated on social media trends and incorporate them into content strategy.

3. WhatsApp Marketing:

- Develop concise and persuasive content for WhatsApp marketing campaigns.

- Craft messages that resonate with the target audience and drive customer interaction.

- A/B test messaging to optimize for user engagement.

4. Email Marketing Content:

- Create compelling copy for email campaigns, newsletters, and promotional materials.

- Segment email lists and tailor content to different audience segments.

- Work closely with the marketing team to develop effective email marketing strategies.

5. Script Writing

- Develop appealing scripts for influencers that communicate the product effectively and contain strong hooks that help the videos perform decently on ads.

- Come up with new ideas/themes/narratives for each script to communicate the product in different lenses.

Qualifications

Bachelor's degree or equivalent experience in copywriting/content writing

3+ years of content or copywriting experience

Excellent written and verbal communication skills

Highly organized with excellent attention to detail

Job Type: Full-time

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

Flexible schedule Provident Fund
Ability to commute/relocate:

Andheri East, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Please insert your updated resume and portfolio link. What is your current CTC and expected CTC? Have you worked with any D2C brand or wellness/ healthcare/ cosmetic brand?
Experience:

total work: 2 years (Required)
Work Location: In person