Job Description

About Us

Big Drops Marketing Group

is a leading

performance Ad network

with offices in the

UAE, India, and the U.S.

We specialize in promoting a wide range of offers across multiple channels, with a primary focus on

email marketing

. We work across industries like home services, finance, and insurance -- driving measurable results through data, creativity, and precision.

We're now looking for an

experienced, conversion-driven Copywriter

who can think beyond words -- someone who lives and breathes marketing angles, understands consumer psychology, and can adapt creative ideas to different funnels (VSLs, pre-landers, email sequences, and checkout flows).

Location:

Remote / Hybrid

Key Responsibilities

Conceptualize and write

high-converting copy

for email campaigns, pre-landers, advertorials, VSLs, interstitials, and checkout pages. Develop and test

multiple marketing angles

based on audience segments, offers, and traffic source insights. Collaborate with design, media buying, and funnel teams to optimize

A/B test performance

across creatives and landing pages. Write and code

HTML text creatives for email

(understanding how inboxing, formatting, and compliance work). Use AI tools (ChatGPT, Jasper, Claude, etc.)

strategically

to ideate, draft, and refine ad copy or variations. Research competitors, hooks, and winning offers to

reverse-engineer successful funnels.

Maintain brand tone while adapting to direct-response psychology and compliance standards (CAN-SPAM, FTC).

Required Skills & Experience

3+ years

of experience in direct response or performance marketing copywriting. Deep understanding of

VSLs, Pre-Landers, Interstitials, and Checkouts

-- what makes each convert Strong grasp of

email marketing copy

, subject lines, and compliance-friendly formatting. Hands-on knowledge of

HTML/CSS basics

to build and tweak text creatives. Proven record of writing copy that

converts cold traffic

into leads or sales. Familiarity with

AI writing tools

and A/B testing strategies. Exceptional attention to detail and a fast, iterative work ethic.

Nice to have preferred

Experience with funnel platforms (ClickFunnels, custom-built systems, WordPress). Understanding of ESPs, deliverability, and creative rendering in inboxes. Awareness of U.S. market trends in finance, insurance, home improvement, and lifestyle niches.

What we can Offer

Competitive compensation Flexible work (remote/hybrid). 5 day working(Monday to Friday)
Please share resume at monika@bigdropsmarketing.com

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

Paid sick time Paid time off Work from home
Application Question(s):

How Much Experience do you have in copywriting? What's Your Current CTC? What's Your Excepted CTC?
Work Location: In person