Job Description

Health communication is effective when it makes complex topics easy to understand and inspires people to take action. That's why we're looking for a Copywriter (m/f/d) who can translate complex subjects and ideas into clear, empathetic, and engaging messages - across all channels and with real impact. Your goal: communication that moves people, builds trust, and supports our users in their everyday lives. We offer you the opportunity to make a lasting difference in the lives of millions of people facing health challenges through powerful communication.

Your tasks would be...

Developing impactful, cross-channel marketing copy that supports key KPIs such as engagement, conversion, and retention Writing compelling copy for landing pages, product descriptions, email campaigns, paid social, and print materials, all with a clear focus on conversion and brand loyalty Integrating SEO elements where relevant - such as on landing pages or product pages - combining digital visibility with emotional resonance Representing our brand voice consistently across all touchpoints to ensure recognizability and tone alignment Turning insights and user feedback into empathetic, motivational messages that inspire trust and action Collaborating closely with CRM, Marketing, Legal, Medical, and Brand teams to ensure consistent, strategically aligned messaging

You will fit well, when...

You hold a degree in Communications, Marketing, Journalism, or a comparable field You have at least 2 years of professional experience in copywriting - ideally at an agency You possess excellent German language skills, with a refined sense of tone and the ability to tailor messages for various audiences You have a passion for language and a strong sense for structure, rhythm, and impact You understand the mechanics of CRM, SEO, paid media, and conversion optimization - and can effectively incorporate them into your copy You think from the user's perspective and translate insights into messages that resonate, motivate, and perform You work in a solution-oriented, agile, and self-driven manner - even in a fast-paced environment You are interested in digital health solutions and have a feel for ethically responsible communication You are open to new tools and technologies, ideally with experience using AI tools like ChatGPT, Gemini, or similar

Your Benefits

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Wellster works hard to bring many benefits to its employees, ranging from fitness, coaching, discounts and so much more.




Working with professional and fun team
Learning & development allowance
Fitness & Wellster bike club
Public transport allowance
Centrally located offices
Childcare allowance & Kita search support