Job Description

###

Roles and Responsibilities:

Lead and manage the copywriting team, ensuring high-quality and strategically aligned content across campaigns and platforms.
Oversee the ideation and development of compelling copy for high-impact marketing campaigns across digital, print, and social channels.
Collaborate closely with senior leadership, creative directors, campaign managers, and design teams to shape and execute content strategies.
Guide the creation of persuasive headlines, body copy, scripts, and long-form content that resonate with diverse target audiences.
Conduct and review research on brands, competitors, and industry trends to ensure relevant and impactful messaging.
Manage the proofreading and review process, maintaining brand voice consistency and quality standards.
Provide mentorship, direction, and constructive feedback to junior and senior copywriters, fostering a culture of creativity and excellence.
Lead content strategy discussions, client presentations, and internal brainstorming sessions, clearly articulating creative concepts and strategic thinking.
* Monitor performance of content initiatives and optimize messaging based on insights and feedback.