3+ years of experience in an advertising agency environment
. The ideal candidate should not only write impactful copy but also think conceptually and strategically, contributing to campaign ideas, brand positioning, and communication strategy across platforms.
Key Responsibilities
Develop
creative concepts and communication strategies
for advertising campaigns
Write compelling copy for digital, social media, print, outdoor, films, and integrated campaigns
Translate brand strategy and marketing objectives into strong messaging and storytelling
Collaborate with Art Directors, Designers, Social Media Managers, and Client Servicing teams from ideation to execution
Create taglines, headlines, scripts, captions, ad copies, and long-form content
Participate in
brainstorming sessions and pitch presentations
Ensure consistency of brand voice across all communication
Review, edit, and refine content based on internal and client feedback
Understand consumer insights, market trends, and competitor communication to guide copy strategy
Manage multiple brands and projects while meeting tight deadlines
Required Skills & Qualifications
Bachelor's degree in English, Journalism, Mass Communication, Advertising, or related field
3+ years of experience as a Copywriter in an advertising agency
Strong command of English with exceptional writing and editing skills
Proven ability to think conceptually, creatively, and strategically
Experience in developing campaign ideas, brand narratives, and messaging frameworks
Ability to present and justify creative and strategic choices
Strong collaboration and time-management skills
Job Type: Full-time
Pay: ₹11,870.11 - ₹50,000.00 per month
Benefits:
Health insurance
Work Location: In person
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