Job Description

Location:

Bangalore (On-site)

Experience:

4-5 years

Department:

Digital Marketing

About EIMR

EIMR is a premier business school dedicated to nurturing the next generation of
entrepreneurs. Our programs are designed to empower individuals at every stage of
their entrepreneurial journey, whether they are dreamers, doers, or achievers.
At EIMR, we offer BBA, BCA, and B.Com degrees with a strong focus on
entrepreneurship.

Role Overview

We're looking for a dynamic Copywriter who can think creatively, write persuasively,
and adapt across digital platforms. You'll craft ad campaigns, social content, and brand
stories that connect with Gen Z students and position EIMR as a top choice for
undergraduate education.

This role combines:

Performance Copywriting (Google, Meta, and landing pages) Creative Campaign Writing (videos, concepts, taglines) Social & Brand Storytelling (Instagram, YouTube, LinkedIn)

Key Responsibilities

Digital & Performance Writing

Write high-converting ad copies for Google (RSA) and Meta campaigns. Create keyword-rich headlines and descriptions aligned with search intent. Develop landing page copy and ad variations for A/B testing.

Creative Campaign Development

Conceptualize and script short-form video ads (30-60 sec) for Meta/YouTube. Write catchy taglines, hooks, and storylines based on brand philosophy. Collaborate with designers and video editors to bring campaigns to life.

Social Media & Content Writing

Write engaging captions, posts, and carousels for Instagram, LinkedIn, and
YouTube.

Create storytelling content highlighting student life, success stories, and EIMR
culture.

Stay updated with Gen Z trends, memes, and tone relevant to youth audiences.

Brand & Editorial Support

Write content for brochures, posters, banners, and internal campaigns. Ensure brand consistency in tone, messaging, and visual integration. Required Skills & Qualities
Excellent command over English.

Strong conceptual and storytelling ability. Experience in writing for education, youth, or lifestyle brands preferred. Understanding of Google & Meta ad formats, character limits, and performance
writing.

Creative thinker with an eye for detail and brevity. Ability to multitask across multiple
Job Types: Full-time, Permanent

Pay: ₹400,000.00 - ₹500,000.00 per year

Application Question(s):

Are you ready to join immediately? Do you have experience in writing ad copy?
Work Location: In person