Job Description

Key Responsibilities:

? Write ad copies for marketing campaigns (static, video, carousels, etc.)

? Craft headlines, descriptions, & scripts that hook attention in 1-3

seconds.

? Collaborate with design/video teams to align copy with creative

direction.

? Perform A/B testing on copies and iterate based on performance data.

? Translate creative briefs & product USPs into clear & quirky content.

? Analyze ad metrics and adjust copy strategies to improve ROAS and CTR.

Must-Have Skills:

? Quirky & punchy writing style- quick, memorable, emotionally resonant.

? Succinct writing ability- say more with fewer words.

? Open to experimentation- test, fail, learn, iterate fast.

? Strong grasp of buyer psychology and marketing funnels.

? Ability to collaborate with performance marketing and creative teams.

? Understanding of A/B testing and how copy impacts ad performance.

Preferred Qualifications:

? 0 - 1 year of experience in copywriting, advertising, or digital content.

? Prior experience writing content for brands or paid social campaigns.

? Knowledge of SEO is a plus, but not mandatory for this role.

? Familiarity with tools like ChatGPT, Grammarly, Google Sheets.

Nice to Have:

? Basic scripting for video ads and reels.

? Basic math & analytical skills - understand ROAS, CTR, CVR, etc.

? Familiarity with ad platforms like Meta Ads Manager, Google Ads, etc.

? Experience working with performance creative agencies.

? Understanding of audience segmentation and tone personalization.

Job Types: Full-time, Permanent, Fresher, Internship
Contract length: 6 months

Pay: ?8,000.00 - ?10,000.00 per month

Schedule:

Day shift Monday to Friday Morning shift UK shift
Work Location: In person