Copywriter

Year India, India

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PROFILE

JOB PROFILE : COPYWRITER

Proven work experience as a Social Media Copywriter or similar role
Hands-on experience using various social media platforms to advertise
Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
Familiarity with online paid advertising
Ability to deliver creative web content (text, image and video)
Excellent communication skills
BSc in Marketing, Communications or relevant field

RESPONSIBILITIES

WHAT YOU\'LL DO:

Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram
Optimize social media posts (language, tone, message) based on our target audience\xe2\x80\x99s behaviors
Select appealing images and videos to complement text
Update our social media pages with compelling company news
Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
Track and report on social media insights (traffic, engagement, shares, conversion rates)
Apply advertising techniques to boost brand awareness, like promotions and competitions
Respond to questions and comments on our social media pages in a timely and accurate manner
Network with clients and industry professionals

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