Savvytree is a dynamic marketing & communications agency growing brands through strategy-first creativity. We have collaborated with a wide range of industries, including, but not limited to, FMCG, luxury retail, health & wellness, consumer electronics, fashion, and agritech.
From digital storytelling to performance campaigns, From digital storytelling to performance campaigns, we have helped 100+ brands like:
- Titan World
- Helios Watch Store
- IFFCO Urban Gardens
- Zandu Care
- Yamaha Music
to create meaningful content and achieve measurable results.
Key Responsibilities:
Multi-Format Copywriting
:
Conceptualize and write high-converting content across social media, ads, emails, landing pages, websites, brochures, and campaign scripts.
Creative Collaboration
:
Work closely with designers and strategists to develop campaigns rooted in insight, not just trends or aesthetics.
Digital Activation & AV Scripts
:
Build copy for digital activations, influencer-driven campaigns, and AV scripts and supervise their production end-to-end when required.
Content Calendar Development:
Create content buckets and topical content that resonates with Gen Z and Millennial audiences across platforms.
Copy Ownership:
Proofread and edit your own work to ensure high standards in grammar, clarity, tone, and brand voice before it reaches the client.
Deep Customer Research:
Conduct in-depth research to uncover customer desires, pain points, and objections translating them into high-impact copy angles.
Strategic Messaging:
Adapt tone, storytelling, and messaging based on audience awareness levels, buying stages, and product sophistication.
Trend Integration:
Monitor social media trends, memes, and cultural moments and strategically incorporate them into relevant brand content.
Brand Consistency
:
Ensure messaging remains consistent across all platforms and contributes to the evolution of brand tone, guidelines, and positioning.
Required Skills & Mindset:
1
+ years in a digital agency, working across multiple brands (MUST HAVE)
Strong grasp of direct response copywriting fundamentals*, including:
Stages of market awareness & sophistication How to build personas, angles, unique mechanisms Emotional and psychological triggers in buying behavior
Portfolio that includes performance-driven copies (ads, landing pages, emails) and conceptual campaigns*.
Proven experience in writing and ideating content buckets and campaign plans.
Ability to write for both brand and performancegoals balancing tone with targets.
Strong research skills you know how to dig deep into customer psychology, reviews, forums, and competitor ads.
Bonus: Experience with scripts for digital AVs, reels, and branded short-form video content.
Drop a mail at Hr@savvytree.in with:
A short summary of your copywriting experience
One brand campaign or piece of copy you're most proud of
A few lines on why you understand how to write for real business outcomes, not just aesthetics
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹50,000.00 per month
Schedule:
Day shift
Supplemental Pay:
Performance bonus
Ability to commute/relocate:
Chhattarpur, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
Copywriting: 1 year (Required)
Digital marketing: 1 year (Required)
Work Location: In person
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