Litmus Branding Pvt Ltd. is Branding Marketing Compnay based in Ahmedabad Since 2001, Currently we are looking for copywriters .
Job Desciption:
Developing compelling content strategies & creative concepts for a myraid of print & digital projects such as, but not
limited to, brand story telling, brand positioning, marketing collaterals, scripts, jingles, events, social media, blogs,
articles & websites.
Identifying, documenting, and articulating the right content strategy for each brand based on critical factors
Target audience and perceptions.
Nature of Business: B2C, B2B, B2Ch, D2C.
Brand Value Proposition
Unique selling proposition
Brand Positioning
Brand Values,Tone & Personality.
Nature of the asset, marketing collateral, or channel the content is going to be used for.
Ensuring the right balance of creative & functional value in each copy, message or content developed for various brands .
Engaging with clients to understand their brand objectives, preferences, and target audience insights, and translatingthem into actionable copywriting strategies
Collaborating with design teams to ensure synergy between visual and verbal elements of brand communication
Coordinating copywriting deliverables and timelines to meet project deadlines and client expectations
Skills:
Exceptional writing skills with a focus on creativity, clarity, and brevity
Ability to deeply understand brand identity and values to effectivelycommunicate brand messages
Skill in adapting writing style to suit different mediums and form factors,including print and digital media
Creativity in storytelling and narrative development while maintaining arational approacho Proficiency in writing for social media platforms, adapting content to fitspecific formats and engage target audiences effectively
Research skills to gather insights and data to inform copywriting strategieso Time management for meeting tight deadlines and managing multipleprojects simultaneously
Knowledge
Advanced knowledge of english grammar, & sentence structure formats.
Knowledge of copywriting formulas such as, but not limited to-
PAS
AIDA
BAB/FAB
Understanding of brand strategy, positioning & personality principles suchas, but not limited to-
Porter's generic competitive strategy
Aakar's Model
Carl Jung's Archetypes
Knowledge of branding and marketing concepts and techniques
Familiarity with different forms of media and their unique contentrequirements
Awareness of industry trends in copywriting and content marketing
Understanding of analytics tools for tracking and measuring contentperformance
Knowledge of SEO principles and keyword optimization for web copy
Interested Candidates share CVs on hr@litmusbranding.com