Job Description

Experience: 2-3 years (min. 2 years hands-on) o Location: Chennai o Function: Performance Copy + SEO + Content Systems
Role Purpose
Own conversion-focused storytelling across the funnel--ads, PDP/PLP, landing pages, email/WhatsApp, eBooks, print, scripts, and decks--and run an AI-accelerated content engine that reliably lifts CTR and CVR. Take end-to-end ownership of website + Shopify content (all services & products), keep it fresh, optimized, and compliant, and publish two blog posts per week to build an engaged content-hub community.
What You'll Own
Website & Shopify Content Ownership (End-to-End)
Plan, create, edit, and publish content for all service pages, product pages (PDP/PLP), collection pages, landing pages, FAQs, and microcopy.
Maintain a content freshness schedule (audits, updates, pruning, internal links, schema/meta) and ensure brand, medical/legal, and claims compliance.
Operate the Shopify Blog (or CMS) with 2 posts/week; run editorial calendar, briefs, SME interviews, and visual coordination.
Build a reader community: CTAs to subscribe, comments/moderation, interlinks, recap newsletters, WhatsApp/Email distribution, and periodic pillar-cluster series.
High-Conversion Web Copy
PDP/PLP modules, comparison/benefits tables, pricing, FAQs, reviews, and CRO microcopy.
Ad & Display Copy
Google/Meta/YouTube/TikTok ads, display/retargeting, hoardings/OOH headlines, CTAs.
Long-Form & Sales Collateral
eBooks/whitepapers, catalogues/line sheets, flyers/brochures, case studies, one-pagers.
Video & Stage Scripts
Video ad/product demo scripts, UGC prompts; stage scripts for public talks & events.
Presentations
PPT/Keynote narratives for sales, training, investor/partner decks.
SEO + GEO (Local) + Generative Engine Optimization
Intent research, keyword maps, on-page (titles/meta/H1/H2), internal linking, location pages, GMB copy; coordinate schema with dev.

• AI Acceleration & Governance

Train custom GPTs with voice/tone, claims guardrails, and reusable prompt packs; build style guides, componentized copy blocks, and offer matrices.
Core Responsibilities
Produce unique, high-convincing, high-converting copy with systematic variant testing.
Keep web content current (offers, features, disclaimers, pricing), run quarterly content audits and monthly refreshes on top URLs.
Publish 2 quality blogs/week (pillar + cluster cadence), enable content distribution (email/WhatsApp, social snippets), and spark conversation (questions/CTAs).
Partner with design/video/dev for on-time launches; deliver precise copy decks (char limits, line breaks, alt text, captions).
Build and prioritize test backlogs (hooks, offers, formats) tied to CTR/CVR outcomes.
Requirements
Required Skills
Proven performance copy with measurable CTR/CVR lifts across search/social/display/video/OOH.
Web UX writing for PDP/PLP/LP, comparison tables, pricing, FAQs, CRO microcopy.
Long-form storytelling (eBooks, catalogues, flyers) and deck narrative skills.
Scriptwriting for video ads (6/15/30/60s), product demos, stage presentations.
SEO on-page + local SEO (keyword maps ? on-page rollout ? uplift in impressions/clicks).
AI workflows (prompt chains, tone transformers, outline?draft systems) with IP/compliance hygiene.
CMS publishing and content ops (Shopify Blog/Headless or WordPress/Webflow--any two).
Tool Stack (you should already use most)
CMS/Publishing: Shopify (PDP/PLP/Blog, metafields), Webflow (nice), GDocs.
SEO/Research: GSC, GA4, Ahrefs/SEMrush, Keyword Planner, AlsoAsked, AnswerThePublic; Schema coordination via dev/GTM.
CRO & Analytics: GA4, Looker Studio, Hotjar/Clarity; UTM builder.

Skills Required