Job Description

About Okto: Okto is a mobile app with the vision to provide Web3 opportunities easily accessible to you. Okto has built an easy-to-use interface for anyone to explore vetted DeFi investment opportunities and earn passive income on their crypto holdings. With its keyless, self-custody Web3 wallet, Okto provides secure access to DeFi services while eliminating the hassle of securing your funds.
At CoinDCX, we firmly believe that decentralization is the way forward and have developed our newest offering, Okto, to enable every user to become a part of the decentralized economy. Decentralization empowers individuals to retain control of their assets while maintaining privacy, and Okto is here to make that possible for you.
Coming soon on Okto: 1) Earn opportunities
Finding earning opportunities in DeFi with the optimum risk evaluation is difficult for users 2) Non Fungible Token (NFT)
Launching NFT for users to own assets like collectible, gaming items, domain names. Digital art and many other items backed by a blockchain.
3) Decentralized Applications (DApps)
Allowing users to enter the DApps ecosystem with apps like OpenSea, Uniswap, PancakeSwap, Oasis App etc.
Who you are
You\xe2\x80\x99re passionate about everything Crypto and Web3.0
You take ownership and have a thirst for excellence with an impact driven and result
oriented mindset.
You grow while helping others grow with you
You thrive on change, have attention to detail and passion for quality
You love exploring new ideas to build something useful and are always curious to learn.
What you will do

• Working knowledge and experience with SEO-Friendly copywriting across multiple content formats (Web, Youtube, Twitter, & other digital channels and platforms)
• Understanding the core needs of users & building evergreen highly engaging content along with a well-rounded distribution strategy.

• Maintaining best practices and developing online content in line with the brand vision, style, voice, tone, and compliance guides.
• Writing, proofreading, restructuring, editing, and publishing articles on our website and related pages using SEO best practices.
• Conduct detailed keyword research, Identify the most effective key phrases via search and Google Search Console learnings to build a strong internal linking architecture.
• Handling on-page & off-page SEO content activities along with performing regular audits for top queries/pages driving traffic.
• Reporting on content effectiveness: monitor web traffic via Google Analytics with engagement metrics like sessions, average view duration, bounce rate, & more
• Working collaboratively with Web, Product, Creative, Brand, and other Marketing teams along with ensuring effective management with all given projects and content workflows.
• Stay up to date on crypto industry trends to Research for new content categories/buckets to improve search visibility across different marketing channels (Website blog, App, Youtube)

• Proven work experience in SEO content writing & keyword research, and a good hang of short format content writing (Twitter, Instagram, etc.)
• Understanding of tools such as Google Analytics, Google Search Console,SEM Rush, etc.
• Hands-on experience with Content Management Systems (Wordpress, Ghost)
• Strong communication and interpersonal skills
• Must be passionate and enthusiastic about the Crypto & Defi space

• Unlimited Wellness Leaves
• Personalised Mental Wellness & Caregiving sessions by Experts
• Recharge and Rejuvenate through team outings
• DYOB - Design your Own Benefit
• Linkedin Learning