Job Description

Are you someone who gets a thrill from making a story unforgettable? Someone who doesn't just write copy, but crafts narratives that make people stop scrolling and start caring?
If your writing is fueled by:
A passion for solutions journalism and impact-driven stories.
An obsession with eye-catching hooks that are both clever and credible.
The belief that research and fact-checking are non-negotiable superpowers.
A knack for spotting a nascent trend and pivoting it to tell a positive story that matters
...then you are the voice we want on our team.
Key Responsibilities:
As our Social Copywriter, you will be the architect of our social voice and the bridge between our in-depth stories and our massive online community. Your core duties will include:
Storytelling for Impact: Transform our in-depth, solution-oriented stories into compelling, platform-specific social media copy (posts, threads, carousels, etc.) that drives engagement and action.
Hook Crafting: Write irresistible, thumb-stopping headlines and captions that accurately represent the story and compel users to read, watch, and share.
Trend-Spotting & Cultural Jujitsu: Proactively identify and analyze viral trends and conversations, and creatively adapt them to amplify our positive and constructive narratives.
Rigorous Fact-Checking: Ensuring every claim, statistic, and quote in your copy is 100% accurate and credible.
Collaborative Ideation: Work closely with the social media, design and editorial teams to brainstorm and execute innovative, multi-format content campaigns.
Must-Have Skills & Qualifications:
Proven experience (2-4 years) as a social copywriter, content writer, or similar role, preferably with a media/news/purpose-driven brand.
A portfolio that screams creative storytelling, meticulous research, and a masterful command of social media communication. Show us the range!
Exceptional writing, editing, and proofreading skills with an impeccable grasp of grammar and tone.
A keen understanding of what makes content viral on platforms like Instagram, Facebook, X (Twitter), LinkedIn, and YouTube.
Why You'll Love Working Here:
Purpose-Driven Work: Every word you write will contribute to a larger mission of shifting the media narrative towards hope and action.
Massive Reach: Your copy will be seen and shared by millions of Indians
Creative Freedom: We champion bold ideas and provide the space to experiment with new formats and storytelling techniques.
Impact You Can Measure: See your work directly drive traffic, inspire conversations, and even influence real-world change.

Skills Required