Job Description

About the Role:

We're looking for a Digital Performance Marketing Script Writer who can craft compelling,

high-converting ad scripts for short-form videos across Instagram Reels, YouTube and

Facebook. The ideal candidate knows how to merge creativity with performance data -- writing

scripts that not only grab attention but also drive measurable results.

Key Responsibilities:

? Write performance-oriented ad scripts for digital campaigns, ensuring they align with

brand voice and marketing objectives.

? Collaborate closely with the creative, strategy, and performance marketing teams to

understand campaign goals and target audiences.

? Conceptualize, visualise and script hooks, body narratives, and CTAs for short-form

video ads (6s-60s).

? Develop multiple variations of scripts for A/B testing across platforms.

? Be actively involved in shoots -- working closely with the producer and directors to

ensure the creative vision and script are executed effectively.

? Review video edits and provide feedback to ensure alignment with script intent and

brand tone.

? Analyze campaign performance data and optimize future scripts for better engagement

and conversion.

? Stay updated with social media trends, storytelling formats, and consumer insights.

Requirements:

? 7+ years of experience in copywriting, scriptwriting, or digital content creation,

preferably in performance marketing.

? Excellent command of Hindi and English

? Strong understanding of social media ad ecosystems

? Proven ability to write attention-grabbing hooks and high-converting CTAs.

? Experience collaborating with video editors and marketers.

? Strong storytelling and consumer insight skills -- ability to turn complex ideas into

relatable stories.

Preferred Qualifications:

? Prior experience working in D2C, health-tech, beauty, or e-commerce brands.

? Understanding of creative analytics (CTR, retention, ROAS metrics).

? A portfolio showcasing video ad scripts or social media campaigns that performed

well.

Job Type: Full-time

Pay: ₹309,263.52 - ₹1,513,070.24 per year

Work Location: In person