Job Description

Job Location: Mumbai Reporting To: Manager Copy

Role & Responsibilities:

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Team Leadership & Development

Mentor and guide a team of Copywriters and Senior Copywriters. Allocate brands and BAU social workloads fairly and manage capacity. Conduct regular feedback sessions, writing reviews, and skill-building workshops.

Hands-On Copywriting

Own end-to-end copy for a few brands (social posts, short-form scripts, digital ads). Ensure all copy aligns with brand voice, tone, and strategic objectives. Review and polish team-produced copy for quality, consistency, and impact.

Client Engagement & Content Planning

Lead content-plan discussions and pitch sessions with clients. Understand brand goals, target audiences, and performance metrics to craft proposals. Translate client briefs into comprehensive social content calendars and storytelling roadmaps.

Idea Generation & Campaign Strategy

Regularly ideate and present bold, differentiated campaign concepts. Collaborate with account executives, art directors, strategists, and media planners to integrate copy into omnichannel executions. Stay on top of social trends, platform features, and cultural moments to keep concepts fresh.

Quality & Process Management

Establish and maintain copy style guides, voice documents, and approval workflows. Ensure timely delivery of copy drafts, revisions, and final files. Partner with account teams to align on timelines, budgets, and deliverables.

Skills & experience required to Succeed in this role:

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Experience:

6-8 years in a digital advertising or integrated agency, with at least 2 years in a supervisory role. Proven track record in social media content creation and copywriting across platforms (Facebook, Instagram, LinkedIn, X, Youtube).

Core Skills:

Exceptional writing, editing, and storytelling abilities. Strong client-facing and presentation skills; comfortable "selling" ideas. Leadership mindset with a knack for coaching and motivating writers. Strategic thinker who can align copy with wider business and brand objectives.

Attributes:

Proactive, resourceful, and able to juggle multiple brands and priorities. Passionate about culture, trends, and the evolving digital landscape. Detail-oriented with a drive for excellence under tight deadlines.

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e-mail your resume to careers@helloec.com