Job Description

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ole Overview

The Head - Copy will lead the brand's written voice across all platforms, ensuring a refined, aspirational, and consistent narrative aligned with the luxury positioning of the brand. This role demands deep expertise in both long-form and short-form content, with an ability to translate brand philosophy into compelling storytelling that elevates perception and drives engagement.



Key Responsibilities

Own and define the brand voice, tone, and language across all communication channels Lead the creation of long-form content including brand stories, manifestos, website content, brochures, pitch decks, press releases, and editorial features Oversee short-form content such as campaign lines, ad copies, social media captions, taglines, emailers, and on-ground communication Conceptualize and guide copy for luxury campaigns, launches, and brand moments Collaborate closely with design, marketing, digital, PR, and leadership teams to ensure seamless storytelling Review, edit, and elevate all copy to maintain high aesthetic, linguistic, and emotional standards Ensure consistency in messaging across digital, print, outdoor, experiential, and internal communication Mentor and manage copywriters/content teams, setting benchmarks for quality and creativity Stay updated with global luxury trends, storytelling formats, and cultural nuances relevant to high-end audiences
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Job Expectations:

Skills & Competencies

Exceptional command over language with a luxury sensibility Strong storytelling ability with attention to detail, nuance, and emotion Proven expertise in both long-form narrative writing and impactful short-form copy Ability to balance creativity with brand strategy and business objectives High editorial standards and strong proofreading skills Excellent collaboration and leadership capabilities

Experience & Background

7-10 years of experience in copywriting/content, preferably within luxury, premium, real estate, hospitality, fashion, or lifestyle brands Prior experience in a lead or head role managing copy/content teams Exposure to integrated campaigns across multiple platforms
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Minimum Qualification:

Relevant Field
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Minimum Job Experience:

7-10 Years
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Reporting to:

CMD
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Travel:

Yes