Job Description

Position : Trade Marketing ManagerIndustry : FMCG/Food/Beverages - We are a beverage company looking for an experienced Trade Marketing Manager to join our team. The ideal candidate will be responsible for managing the end-to-end process of operations related to brand interaction andtrade marketing. This includes identifying new business opportunities, developing marketing strategies, managing promotions and campaigns, analyzing market trends, and developing customer insights. The Trade Marketing Manager will also work closely with the sales team to ensure optimal execution of marketing initiatives and deliver sales growth.Key Responsibilities :1. Develop and implement trade marketing strategies:- Identify new business opportunities and develop trade marketing strategies that increase brand visibility, awareness, and sales growth.- Develop effective trade promotions and campaigns that meet brand objectives and customer needs.- Manage trade marketing budgets and ensure all initiatives are cost-effective.2. Manage the end-to-end process of operations:- Work closely with the sales team to ensure optimal execution of marketing initiatives.- Manage the supply chain to ensure timely and accurate delivery of marketing materials.- Collaborate with the marketing team to ensure consistency in brand messaging across all marketing channels.3. Analyze market trends and customer insights :- Analyze market trends, consumer behavior, and customer insights to inform marketing strategies.- Utilize market research tools to gather data and provide actionable insights.- Monitor competitor activity and identify opportunities for differentiation.4. Manage relationships with key stakeholders:- Develop and maintain relationships with key trade partners, agencies, and suppliers.- Liaise with internal departments such as sales, marketing, and finance to ensure alignment of objectives and initiatives.Requirements: - MBA in Marketing from a reputed institution- 5+ years of work experience in trade marketing, brand management, or related field.- Excellent project management skills and ability to manage multiple projects simultaneously.- Strong analytical skills and ability to use data to inform decision-making.- Excellent communication skills and ability to work collaboratively with cross-functional teams.- Strong leadership skills and ability to manage and motivate a team.- Experience in the food and beverage industry is preferred.Company Profile :- Coolberg is India\'s first and leading brand in Zero Alcohol Beers with current presence in more than 400+ cities across India and in 14 other counties. Coolberg is carefully brewed and crafted in friendly flavors and is a \'Drink for all\'. We are moving towards building a lifestyle category drink governed by our 3A Principle - can be consumed Anytime, Anywhere and by Anyone. Products are served through a strong distribution network and have garnered a huge fan following.Visit us at: https://coolberg.in (ref:updazz.com)

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