Industry: FMCG | D2C | Health & Nutrition | Supplements
Experience: 2-5 years (flexible for the right fit)
Job Summary
We are looking for a creative and detail-oriented Content Writer Specialist with hands-on experience in FMCG, D2C, and health & supplement brands. The candidate should be able to create engaging, compliant, and conversion-focused content across multiple platforms while maintaining brand tone and accuracy.
Key Responsibilities
Create compelling content for product descriptions, packaging, website, landing pages, and blogs
Write marketing content for ads, emailers, WhatsApp campaigns, and social media
Develop educational and benefit-driven content for health and supplement products
Ensure content complies with FSSAI, legal, and industry regulations (claims, disclaimers, ingredients)
Collaborate with design, marketing, and performance teams
Optimize content for SEO and conversions
Proofread and edit content to maintain high quality and brand consistency
Research industry trends, competitors, and consumer behavior
Required Skills & Qualifications
Proven experience in FMCG / D2C / Health & Supplement brands
Strong command of English writing and editing
Understanding of health, wellness, nutrition, and supplements terminology
Basic knowledge of SEO and digital marketing
Ability to adapt tone for different platforms (informative, sales-driven, educational)
Strong research and fact-checking skills
Experience working with e-commerce platforms (Amazon, Flipkart, D2C websites) is a plus
Preferred Qualifications
Experience writing for performance ads and conversion-focused content
Familiarity with regulatory guidelines for health & nutrition brands
Ability to work in a fast-paced startup/D2C environment
What We Offer
Opportunity to work with a growing D2C health & FMCG brand
Creative ownership and learning exposure
Collaborative and fast-moving work culture
Job Types: Full-time, Permanent
Pay: From ?40,000.00 per month
Benefits:
Paid time off
Language:
English (Preferred)
Work Location: In person
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