The Senior Content Writer is responsible for creating high-quality, engaging, and strategic content across multiple platforms. This role involves content planning, mentoring junior writers, ensuring brand voice consistency, and contributing to content marketing goals.
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Key Responsibilities
Content Creation & Strategy
Write and edit high-quality content for websites, blogs, articles, case studies, whitepapers, and landing pages
Create content for social media, email campaigns, ads, and marketing collaterals
Develop content aligned with brand voice, marketing strategy, and business goals
SEO & Digital Content
Create SEO-optimized content using relevant keywords
Collaborate with SEO and marketing teams to improve organic visibility
Update and optimize existing content for performance
Editorial & Quality Control
Proofread, edit, and refine content to ensure accuracy, clarity, and consistency
Maintain content guidelines and editorial standards
Ensure error-free, plagiarism-free content delivery
Team Collaboration & Mentoring
Guide and mentor junior content writers
Review team content and provide constructive feedback
Coordinate with designers, marketers, and subject matter experts
Research & Industry Awareness
Conduct in-depth research on industry trends, competitors, and audience behavior
Stay updated with content marketing trends and best practices
Content Performance & Reporting
Track content performance using analytics tools
Suggest improvements based on engagement and conversion metrics
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Required Skills & Competencies
Excellent written and verbal communication skills
Strong storytelling and editing abilities
Knowledge of SEO, content marketing, and digital platforms
Ability to manage multiple projects and deadlines
Attention to detail and creativity
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Qualifications
Bachelor's / Master's degree in English, Journalism, Mass Communication, Marketing, or related field
1-4years of relevant content writing experience
Job Type: Full-time
Pay: ?25,000.00 - ?35,000.00 per month
Work Location: In person
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