Job Description

Digital & Content Writer for Marketing and Communication

Skills: adobe Photoshop, after effects, design, coral

Content Creation:

Write high-quality content for websites, blogs, email newsletters, social media, and other marketing materials that align with the brand voice and marketing goals.

Develop content that highlights the craftsmanship, style, and unique selling points of our jewelry products and services.

Create persuasive product descriptions that drive engagement and sales.

1.

Brand Messaging:

o Ensure consistent and compelling brand messaging across all channels, maintaining a tone that resonates with our target audience.

o Collaborate with the design and marketing teams to create content that supports seasonal campaigns, product launches, and promotions.

2.

SEO Optimization:

o Research and implement SEO best practices to improve search engine rankings for key terms related to jewelry, fashion, and accessories.

o Write SEO-friendly blog posts and articles that drive organic traffic to the website.

3.

Social Media Content:

o Write engaging social media captions and posts that capture the attention of our audience, promote brand awareness, and encourage interaction.

o Monitor social media trends and adapt content strategies to stay relevant and competitive.

4.

Email Campaigns:

o Create content for email newsletters and campaigns, ensuring clear calls-to-action (CTAs) and personalized messaging.

o Analyze email campaign performance and make data-driven recommendations for improvement.

5.

Press Releases & PR Materials:

o Draft press releases, media pitches, and other PR-related content to secure media coverage and raise the brand's profile in the jewelry and fashion industry.

6.

Collaboration & Feedback:

o Work closely with the marketing, design, and sales teams to align content with business objectives and product strategies.

o Adapt and revise content based on internal feedback, customer preferences, and market trends.

7.

Stay Updated on Trends:

o Stay up-to-date with industry trends, competitor content strategies, and emerging marketing techniques to ensure content remains fresh, innovative, and relevant.

Education:

Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.

Experience:

3-4 years of experience in content writing, preferably in the fashion, jewelry, or lifestyle industries.

Skills:

Exceptional writing, editing, and proofreading skills.

Bachelor's degree

Immaculate understanding of grammar

Ability to conduct accurate research

Understanding of marketing and branding

Knowledge of social media trends and best practices

Experience with Content Management Systems and basic HTML

Job Type: Full-time

Pay: ?30,000.00 - ?40,000.00 per month

Benefits:

Health insurance Provident Fund
Experience:

Content writing: 4 years (Preferred) total work: 5 years (Preferred)
Language:

Hindi (Preferred) English (Required)
Work Location: In person