Job Description

Duties & Responsibilities: Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action Design content marketing strategies and set short-term goals Undertake content marketing initiatives to achieve business targets Collaborate with design and writing teams to produce high quality content Develop editorial calendar, delegate tasks and ensure deadlines are met Deliver engaging content on a regular basis and inspire team members Edit, proofread and improve content Optimize content considering SEO and Google Analytics Set up and optimize company pages within each platform to increase the visibility of company\'s social content Coordination with content writer and graphic designer to present the output. Moderate all user-generated content in line with the moderation policy for each community Create editorial calendars and syndication schedules Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions Identify target audience and grow our email list Design and implement direct email marketing campaigns Create email databases for lead generation Upgrade our email templates using graphics, personalization and advanced features Ensure emails follow industry policies and best practices Requirements and Qualifications: Proven working experience in social media marketing or as a Digital Media Specialist Excellent consulting, writing, editing (photo/video/text), presentation and communication skills Demonstrable social networking experience and social analytics tools knowledge Proven work experience as a Content marketing manager Proficiency in MS Office and WordPress or other Content Management Software Understanding of web publishing requirements Editorial mindset with an ability to predict audience preferences Hands on experience with SEO and web traffic metrics Expertise in social media platforms Adequate knowledge of web design, web development, CRO and SEO Knowledge of online marketing and good understanding of major marketing channels Positive attitude, detail and customer oriented with good multitasking and organizational ability Fluency in English BS in Communications, Marketing, Business, New Media or Public Relations

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