Job Description

Shop LC US


Jaipur, Rajasthan


i-Anmol.Tiwari@shoplc.com


Posted : 2 hours ago

About VGL Group

Vaibhav Global Limited (VGL) is a leading

electronic retailer of jewelry and lifestyle products

. In FY 2023-24, VGL reported a

turnover of ~$365 million

and employs

4,000+ people globally

, with

3,000+

based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its

TV, e-commerce, and digital retail platforms

:

Shop LC (USA)

-

Live broadcasts to 60M+ homes

with a strong e-commerce presence.

TJC, UK

-

Reaches 27M+ homes

through TV and digital platforms.

Shop LC Germany

-

Broadcasts to 40M+ homes

, expanding VGL's European market presence.

Ideal World (UK)

- Acquired in

2023

, a leading UK

teleshopping & digital sales platform

.

Mindful Souls

- Acquired in

2023

, a fast-growing

subscription-based e-commerce brand

focused on spiritual and wellness products.

Social Impact & ESG Initiatives

Your Purchase Feeds...

- VGL's flagship

one-for-one meal program

has provided

99M+ meals

to schoolchildren in India, the US, and the UK.

Employee Volunteering

- Encourages employees to

donate two hours monthly

for charitable activities.

Sustainability Commitment

- Focused on

renewable energy, waste reduction, and green initiatives

.

IGBC Award Winner

- Recognized for excellence in

green built environments

at its Jaipur SEZ unit. Assigned a

'Combined ESG Rating 72 (Strong)'

from ICRA ESG Ratings Limited

Talent & Culture

Humanocracy & Micro-Enterprises

- VGL fosters a

decentralized, empowered work culture

, enabling

small, agile teams

to drive innovation and ownership.

Talent Density & Meritocracy

- Prioritizing

high-performance teams, rewarding talent, and a culture of excellence

.

GPTW Certified

- Recognized as a

Great Place to Work

across India, the US, the UK, and China.

Recognition & Achievements

Top Exporter Award

- Honored by GJEPC for being

India's largest exporter of silver and colored gemstones

.

Operational Excellence

- A strong track record in

value-driven retail and customer-centric growth

.

Job Overview:

We are looking for a passionate and creative Content Writer to join our TV Content Team. This role involves crafting engaging, informative, and compelling narratives around our jewelry and lifestyle products. From detailing product features to weaving captivating stories around their inspiration, craftsmanship, and cultural relevance -- your words will directly shape the viewer's experience and drive purchase decisions.

Key Responsibilities:

Product Content Development:

Write clear, persuasive, and appealing content for TV product presentations, focusing on unique features, materials, design elements, and customer benefits.

Storytelling:

Build rich storytelling around the product's inception -- including design inspiration, gemstone origins, cultural symbolism, artisanal craftsmanship, and emotional appeal.

Content Research:

Conduct in-depth research on gemstones, materials, trends, and historical or cultural references to add depth and credibility to stories.

Collaborate with Cross-Functional Teams:

Work closely with merchandising, design, video, and on-air teams to gather inputs, understand the product vision, and tailor content accordingly.

Support Live Shows & Scripts:

Create or refine presenter scripts and talking points for live TV shows, ensuring consistent tone, messaging, and brand voice.

Content Structuring:

Organize information for easy comprehension in a live-selling format -- blending storytelling with factual detail.

Adapt & Innovate:

Develop creative formats and angles to refresh content for recurring product types or collections.

Qualifications:

Bachelor's degree in English, Journalism, Communications, Fashion, or related field. Strong command of English language. Ability to write with both emotional appeal and informative precision. Comfortable working in a fast-paced, deadline-driven environment. Collaborative mindset and willingness to adapt writing style as per brand guidelines and show format.

What We Offer:

A creative and dynamic work environment Opportunities to work with global lifestyle products Exposure to broadcast media content and international markets A culture that values innovation, storytelling, and quality

Location:

Sitapura, Jaipur




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Job Overview

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Compensation

? 4,00,000-4,40,000 Yearly
###

Level

3
###

Location

Jaipur, Rajasthan
###

Experience

2-3 Years
###

Qualification

Bachelor's degree in English, Journalism, Communications, Fashion, or related field.
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Work Mode:

Onsite
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Job Type:

Fulltime