Job Description

Job Title: Content WriterLocation: Surat, IndiaCompany: Ascolite - Leading Manufacturer of Construction Chemicals:Ascolite, a renowned manufacturer of construction chemicals based in Surat, is in search of a talented Content Writer to join our marketing team. As a Content Writer, you will play a crucial role in creating engaging and informative content to promote our range of construction chemicals. This role requires a creative individual with excellent writing skills, a passion for the construction industry, and the ability to communicate complex technical information in a clear and compelling manner.Responsibilities: * Research and understand the features, benefits, and applications of Ascolite\'s construction chemical products.

• Write clear, concise, and compelling content for various digital platforms, including websites, blogs, social media, email campaigns, and marketing materials.
• Collaborate with the marketing team to develop content strategies that effectively communicate Ascolite\'s brand message and value proposition.
• Create SEO-friendly content to improve search engine rankings and drive organic traffic to Ascolite\'s digital channels.
• Proofread and edit content to ensure accuracy, consistency, and adherence to brand voice and style guidelines.
• Stay informed about industry trends, market developments, and competitor activities to incorporate into content strategies and messaging.
• Work closely with graphic designers, videographers, and other team members to create multimedia content that enhances Ascolite\'s brand presence and engages our target audience.
• Monitor and analyze the performance of content across various channels, using analytics tools to optimize content strategy and improve engagement metrics.
• Provide support for other marketing initiatives and projects as needed.

Qualifications: * Bachelor\'s degree in English, Communications, Marketing, or related field.

• Proven experience as a content writer, preferably in the construction or chemical industry.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail and accuracy.
• Strong understanding of SEO principles and best practices for content optimization.
• Creative thinking and the ability to generate innovative ideas for content that resonates with the target audience.
• Proficiency in digital marketing tools and platforms, including content management systems (CMS), social media management tools, and analytics software.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Self-motivated with a passion for continuous learning and professional development.
• Knowledge of construction chemicals or related industry experience is a plus.

Aswani Industries Pvt Ltd