Job Description

e Brainee specialises in product such as Job board and Learning Management System (LMS)
The Role
Job Overview:
Our client is seeking an experienced Content Writer with expertise in job boards, online training, and education-related fields. The ideal candidate will have a strong background in creating SEO-optimized content, including white papers, blogs, case studies, and landing pages, tailored to the healthcare and education industry. This role requires a strategic thinker who can combine data-driven insights with compelling storytelling to drive brand awareness, engagement, and conversions.
Key Responsibilities:
1. Content Development
White Papers: Research industry trends, challenges, and solutions to create authoritative white papers that position the client as a thought leader.
Blogs: Write engaging, informative blog posts on topics related to job boards, online training, and education trends in the healthcare and education sectors.
Landing Pages: Craft persuasive, conversion-focused content for landing pages that align with specific marketing campaigns or product launches.
2. SEO Best Practices
Keyword Research: Identify high-value keywords related to job boards, online training, and education trends in healthcare and education.
On-Page SEO: Optimize content with strategic keywords, meta descriptions, alt text, and internal linking.
Link-Building: Collaborate with industry blogs, influencers, and partners to build backlinks and improve domain authority.

• Content Optimization: Regular

3. Collaboration
Marketing Team: Align content with ongoing campaigns, promotions, and brand messaging.
Design Team: Work with designers to create visually appealing content, including infographics, charts, and images that complement written materials.
Product Team: Stay updated on product features and updates to create accurate, informative content that highlights the clients value proposition.
4. Customer Success Stories
Interviews: Conduct interviews with satisfied customers to gather insights and data for compelling case studies.
Storytelling: Use a narrative approach to showcase the challenges customers faced, the solutions provided, and the measurable outcomes achieved.
Visuals: Incorporate before-and-after metrics, testimonials, and photos to make case studies more engaging.
5. White Papers and Reports
Research: Dive deep into industry data, surveys, and trends to create authoritative white papers and reports.
Positioning: Use these materials to establish the client as a trusted expert in the healthcare and education industry.
Distribution: Promote white papers through email campaigns, social media, and partnerships to maximize reach.
6. Content Calendar Management
Planning: Develop a content calendar that aligns with product launches, seasonal trends, and marketing campaigns.
Scheduling: Use tools like Trello, Asana, or CoSchedule to organize and schedule content production and publication.
Consistency: Ensure a steady flow of content to keep the audience engaged and improve SEO performance.
Benefits
Job Title: Content Writer / Editor IT Services & Consulting
Industry Type: Job Boards, Online Training, and Education
Employment Type: Full Time, Permanent
Salary: Rs.3 lakh to 4.5 lakh/annum
Ideal Profile
Requirements

• Writing and Editing:
• Exceptional writing, editing, and proofreading skills with a strong grasp of grammar and style.
• Ability to adapt tone and style for different formats (e.g., blogs, white papers, case studies).
• SEO Expertise:
• Proficiency in keyword research, on-page SEO, and content optimization.
• Familiarity with tools like Google Analytics, SEMrush, Ahrefs.
• Research Skills:
• Strong ability to conduct data-driven research and create credible, insightful content.
• Knowledge of trends in job boards, online training, and education, particularly in the healthcare sector.
• Technical Skills:
• Experience with CMS platforms like WordPress or React JS.
• Basic understanding of HTML/CSS for content formatting (optional but beneficial).
• Canva platform designs and video creation
• Industry Knowledge:
• Familiarity with the healthcare and education industry or willingness to learn quickly.
• Understanding of SaaS platforms and their role in job boards, online training, and education.
• Education:
• A Bachelors degree in Marketing, Communications, English, Journalism, or a related field.

What's on Offer?

• Strong opportunities to progress your career
• Flexible working options
• Opportunity to make a positive impact