Job Description

Our company is seeking a creative and data-savvy

Content Writer & Social Media Marketer

to develop compelling content and grow our brand across key social platforms. You'll be responsible for ideating, creating, and distributing engaging content while analyzing performance to drive brand awareness, engagement, and conversions.

Key Responsibilities:

1. Content Creation & Scripting

Develop engaging scripts for short-form videos (Reels, YouTube Shorts, blogs, marketing campaigns), product promotions, and brand campaigns. Write SEO-optimized blogs, website copy, email newsletters, and ad creatives. Ideate and produce multimedia content (images, videos, carousels) tailored to platform best practices.

2. Social Media Marketing

Manage organic social strategy (Meta, Instagram, LinkedIn, Twitter, etc.). Create and schedule platform-specific content calendars. Engage with communities and foster audience growth.

3. Paid Digital Advertising

Plan, build, and optimize paid campaigns across

Google Ads

,

Meta Ads

, and other relevant platforms. Implement

geo-targeting (GEO)

strategies to reach local/global audiences. A/B test ad creatives, audiences, and bidding strategies.

4. Email Marketing

Design and execute email campaigns (promotional, nurture sequences, newsletters). Segment lists and personalize content for higher engagement.

5. Analytics & Optimization

Track KPIs (ROAS, CTR, engagement, conversions) using

Google Analytics

, Meta Insights, etc. Generate performance reports and translate data into actionable insights. Continuously refine strategies based on metrics.
Job Type: Full-time

Pay: ₹12,864.48 - ₹21,000.00 per month

Benefits:

Paid time off
Schedule:

Day shift
Work Location: In person