Job Description

Shop LC US


Jaipur, Rajasthan


i-Anmol.Tiwari@shoplc.com


Posted : 9 hours ago

About VGL Group

Vaibhav Global Limited (VGL) is a leading

electronic retailer of jewelry and lifestyle products

. In FY 2023-24, VGL reported a

turnover of ~$365 million

and employs

4,000+ people globally

, with

3,000+

based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its

TV, e-commerce, and digital retail platforms

:

Shop LC (USA)

-

Live broadcasts to 60M+ homes

with a strong e-commerce presence.

TJC, UK

-

Reaches 27M+ homes

through TV and digital platforms.

Shop LC Germany

-

Broadcasts to 40M+ homes

, expanding VGL's European market presence.

Ideal World (UK)

- Acquired in

2023

, a leading UK

teleshopping & digital sales platform

.

Mindful Souls

- Acquired in

2023

, a fast-growing

subscription-based e-commerce brand

focused on spiritual and wellness products.

Social Impact & ESG Initiatives

Your Purchase Feeds...

- VGL's flagship

one-for-one meal program

has provided

99M+ meals

to schoolchildren in India, the US, and the UK.

Employee Volunteering

- Encourages employees to

donate two hours monthly

for charitable activities.

Sustainability Commitment

- Focused on

renewable energy, waste reduction, and green initiatives

.

IGBC Award Winner

- Recognized for excellence in

green built environments

at its Jaipur SEZ unit. Assigned a

'Combined ESG Rating 72 (Strong)'

from ICRA ESG Ratings Limited

Talent & Culture

Humanocracy & Micro-Enterprises

- VGL fosters a

decentralized, empowered work culture

, enabling

small, agile teams

to drive innovation and ownership.

Talent Density & Meritocracy

- Prioritizing

high-performance teams, rewarding talent, and a culture of excellence

.

GPTW Certified

- Recognized as a

Great Place to Work

across India, the US, the UK, and China.

Recognition & Achievements

Top Exporter Award

- Honored by GJEPC for being

India's largest exporter of silver and colored gemstones

.

Operational Excellence

- A strong track record in

value-driven retail and customer-centric growth

.

Job Overview:

We are seeking a talented content writer to join our dynamic team and contribute to the growth of ShopLC's digital footprint. As a content writer, you will be responsible for crafting engaging, persuasive, and informative content that enhances our customers' shopping experience, drives online sales, and promotes our products effectively. You will work closely with various teams to create compelling product descriptions, eye-catching meta ads, and persuasive content across a range of platforms, including our website, blogs, social media, and landing pages. You'll help ensure that our messaging aligns with our brand voice, supports SEO strategies, and



drives conversions.

Key Responsibilities:

Create Product Descriptions/Summaries: Write clear, concise, and engaging product

descriptions that highlight key features, benefits, and unique selling points.

Meta Ads & Landing Pages: Develop effective meta ad copy and optimize landing pages to improve engagement and conversions.

Research & Development: Conduct in-depth product research, market analysis, and trend forecasting (specifically focusing on the US market) to inform content creation.

Off-Page Content: Write and publish articles, blogs, social bookmarks, and forum posts to drive traffic and increase brand visibility across various external platforms.

Trend Research: Stay updated on content and market trends, particularly in the jewelry and e-commerce industries, to create relevant, engaging content that resonates with our target audience.

On-Page Content: Create SEO-optimized content for product listing pages (PLP), blogs, and other key sections of the website.

Content Strategy Development: Work with the marketing and creative teams to develop

content strategies that align with overall business goals and objectives.

Website Audit: Regularly review and update website content for relevance, accuracy, and effectiveness, ensuring a seamless user experience.

Required Skills & Qualifications:

Bachelor's or Master's degree in English, Mass Communication, or a related field (preferred).

Proven experience in copywriting or content creation, preferably in an ecommerce or digital marketing setting.

Strong writing and editing skills with the ability to craft persuasive and engaging copy.

Solid understanding of SEO principles and how to apply them to content creation.

Familiarity with Google Analytics, CMS tools, and other content management systems.

Proficient in MS Office and other common tools (Word, Excel, PowerPoint).

Ability to analyze and interpret content performance data to optimize future content strategies.

Excellent organizational skills with the ability to manage multiple priorities and meet deadlines in a fast paced environment.

Analytical mindset with the ability to evaluate content effectiveness and make data-driven improvements.

Communication Skills: Strong written and verbal communication skills, with the ability to collaborate across teams and departments.

A creative thinker with a passion for storytelling and creating content that resonates with diverse audiences.

Job Overview

Compensation

? 3,00,000-5,00,000 Yearly

Level

2

Location

Jaipur, Rajasthan

Experience

1-2 Years

Qualification

Bachelor's or Master's degree in English, Mass Communication, or a related field

Work Mode:

Onsite

Job Type:

Fulltime